Larry WeidelMentor and Coach Empowering Million Dollar Earners

People love to worry about getting too big, growing too fast, saturating the market

17 Aug 2026 · 1 min

Watch on YouTube

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In this brief YouTube segment, Larry Weidel challenges the common business anxiety about becoming too large or saturating a market. He recounts an early decision in Atlanta to deliberately aim for market saturation and generate hundreds of millions in revenue, arguing that concerns about outgrowing a business are unfounded. Weidel cites an anecdote from a colleague named Adam, who dismisses worries about getting too big even in a personal context like the gym, reinforcing the point that size is not a limiting factor. He highlights that his own company has experienced exponential growth over a 40‑year span while still holding less than 2% of its total market, illustrating that massive growth can coexist with a modest market share. The overall message is a call to adopt an aggressive, fearless expansion mindset rather than playing it safe.

Chapters

Have you been playing it safe in your business or your life? We had this in the beginning of our business. We said in Atlanta, we was like, what happens if we saturate the business? You know how I finally got through that? It's like, well, let's just go ahead and saturate the stupid business, make hundreds of millions of dollars each, and then we'll find something else to do. But I mean, you have these, what if, oh, I get too big too fast? I remember hearing Adam say, because people have asked him about that his entire life, about getting too big. He said, I'm worried about getting too big at the gym. He said, trust me, that's not a problem you will ever have in your lifetime. So we've had exponential growth in our business for 40 years and we're doing less of a percent of the market than we were when we started. We haven't even got up to 2% of the market yet.