The $50M vs $500M Mindset—Grant Cardone on Breaking Through Success Plateaus

It's fair to say that I did have advantages. Okay, let me tell you about my advantages, okay? I was born in Lake Charles, Louisiana, in a refinery town. And I looked around and said, I do not want to be a fucking pipefitter. I don't want to be a fisherman. I don't want to be earning $8 an hour and paying $2 to the government. That's an advantage I have. I was like, I don't like this scene. I don't want to be dirty every day. I lost my father when I was 10 years old. I was raised by a single mom. That was an advantage to me. Hello, everybody.

We're talking with Grant Cardone. Hello, Grant.

Hey, man, how you doing? Great. Great to be here today.

Fun to talk to you about winning because, you know, the thing is that the mark of a winner is you got accomplishments. And it's not where you start. It's like, where do you go? And it's not, I want to be a mountain climber, but how many mountains have you climbed? And when I look at your record, you know, these numbers are, Grant, by the time we get them, they're always behind the curve. But you got a real estate. I mean, you started off, you know, developing your skills, going out, you know, one on one, making appointments, you know, like, groveling out there in the dirt to say, is any. You know, you know, am I going to get an appointment? And then are any of these idiots ever going to show up for the appointment once I make it, you know, and then. And then is anybody going to buy? And then when they buy, is anybody going to keep it? You know, that's the way Grant came up.

You know, he.

He came out of the dirt like all salespeople do. And, you know, master that had moved up to where now he's running a real estate empire into the billions of, you know, I. We have 5.5 billion. I don't know. And I'm sure it's growing. And, you know, he built the. He's the creator of the 10 time movement and growth system, which I've always loved that because I went around for years looking at our offices and organizations saying, you know what? Without any more people, any more facilities, any more training, we could be doing 10 times more than we're doing right now. And so the fact that you took that vision out there and made it a thing, you know, I appreciate you doing that. And so anyway, the founder of over 14 companies doing almost a million, and, you know, it's just amazing to see what you've got going. And so from that comes lessons about, you know, the people need to hear from people like you. You know, they need to hear from people who know the real world. You know, enough with the professors and enough with the fake experts. You know, the thing is, we need to hear from people who've actually lived it. And what, you know, you've got so many admirable things that you've done in your life, and so what a guy does to you, you know, you never get. What I want to do, Grant, first of all, is thank you. Because the thing is, we never get thanked. Nobody really appreciates the impact, the ripple effect of your success in life. How you've given encouragement to so many people around the globe, and you'll never see them, you'll never hear from them, they'll never be followers, you'll never make money off of them. But the ripple effect. Lives have been improved because Grant Cardone stood up and did something great with his life. And it took a lot of courage. And, you know, so I want to tap into that and. But first of all, I want to thank you for the impact because that a lot of. Most of the time, it does get appreciated. You know, that. That ripple effect. So way to go. And I know it took a lot of guts. But let's talk about winning Grant and what people. People need to. How they need to get mentally organized for success when it comes to going out there, making things happen.

First of all, let me just say that your comment about the ripple effect, you know, every time I meet a successful person, I was taught this when I was 25 years old. Grant, when you meet a successful person, thank them for being successful because they are a mirror of possibility. Do not be envious of these people. There's. There's a wealth graph. I threw it on my. My ex post today. There's a wealth graph. The dis. Parity between the haves and the have nots. The wealthy and the poor and the poor down here and the wealthy are just like this graph, going straight up and vertical. And I'm like, bro, like, emulate these people. Do not be envious to them. Thank them for being successful. Follow that freaking comet. Whatever they did, emulate those actions meant mirror those actions. Like it's. And so the fact that you took the time to say thank you for being successful, it is whatever Elon did, whatever anyone has ever done to be successful, is an example of what anyone can do to be successful.

And I know that that comes from training people and helping them, giving them the vantage point that will allow them to be a winner, you know, because you got to. You know, I think it's a negative default thing. People up the ladder and say, you know, you know, they're stuck up. They've had advantages this, that, the other. And, you know, they're probably lying, che stealing and diminish it rather. And part of training, which I know you had to do a lot of training, is to change the way they look at people.

It's fair. It's fair to say that I had advantages. I did have advantages. Okay? Let me tell you. Let me tell you about it. I was born in Lake Charles, Louisiana, in a refinery town. And I looked around and said, I do not want to be a fucking pipefitter. I don't want to be a fisherman, okay? I don't want to be. I don't want to be earning $8 an hour and paying $2 to the government. That.

That.

That what? That. That's an advantage I have. I was like, I don't like this scene. I don't want to be dirty every day. I lost my father when I was 10 years old. I was raised by a single mom. That was an advantage to me. If my. If my father would have been alive my entire life, I would not be who I am today. Now. These things were very hurtful and painful. I lost my older brother, my mentor, at the age of 20. That turned out to be an advantage to me. I had a drug addiction from the age of 15 to 25 years old. That turned out to be a. What do they call it? Privilege. Privilege, okay. See, I was privileged to be a loser. You know, I remember my. My principal in my high school said that I would never amount to anything. This was privilege that was being given to me. A psychologist said that I had add, adhd, bipolar, attention deficit disorder. Those were things, gifts given to me to become who I am today. And lastly, all the people that bullied me in high school, all the people that counted me out along the way, all the people that have betrayed me, caught behind my back, ripped me off, stolen from me, have made me who I am today. So God bless you guys. I am a privileged man to live on planet Earth. You know, I used to think, only in America. I used to say, only in America. But only if you don't quit.

All right? Only in America if you don't quit. You know, the thing is, Grant, I always would in the same line and training our leaders say, when someone does something great, don't do what most people do. Look and See what's wrong, because what happens is none of us are perfect. And a lot of the, you know, high achievers are really flawed, you know, but the thing. Think about it. Say as many flaws as you could see. Realize this. They've done more good things than they have bad things, and they have overcome those obvious flaws. So if you're smart, you'll look past the flaws to say, what. What does this sucker do it right? And what can I learn from them? Because they do it, they got to be doing a whole lot right, that. To overcome those obvious flaws. And so that. That is a. That gives you an advantage in evaluating the world and how you filter things as you go through. Adam, you want to jump in?

Yeah, you know, Grant, everybody, like you're talking about before, nowadays, everybody's in that, well, aren't you lucky mentality. Well, look at you. Aren't you lucky mentality. Look at all what you got. But, you know, the way you started out, the way you got going in the beginning, what were some of those things that caused you, once you got out of the addiction and things like that, to not only decide you were going to succeed, but not give up until you did. Because you have to make a decision that no matter how hard it is, you're going to plug through until you get to the other side. There had to be something in you that said, you know, other people have made it. There's no reason I can't make it.

What happened with you?

That mentality that got you to switch gears?

Yeah, I think. I think the first thing that happened to me, dude, is like, I just hated. I hated losing so much. And, you know, Larry talks about winning. You either going to have to love winning or you're going to have to hate losing. I actually hate losing more than I love winning. I mean, I like to win, but I don't celebrate the win as much as most people do. I just don't want to lose, bro. Like. Like, somebody called me a sore loser once. They said, you're a sore loser. I'm like, yeah, what am I supposed to be, bro? If you go to a diddy party, okay, by accident, like, you just show up there, and then you find out what happens there, and then you go back. That's because you liked it, okay? If you lose and you at the end of the loss, you celebrate it, you're like, hey, we lost today, man. I'm good with that. Well, hey, you ain't like, I don't like to lose. I don't like to lose ever. And, and the idea that anyone would get used to losing or it's just the game. I'm like, okay, it's a game and there's a winner and a loser. And if you learn the game, like, if you, you're not going to be good at the game in the beginning, there's no game anyone's going to be good at. Even if you're gifted, you could be gifted, and we all are, by the way. You know, somebody told me the other day, they said, man, you're really blessed. I said, yeah, no, no, I'm proving that I'm blessed. You also are blessed. You just don't prove it. And so, you know, one thing is, you got to hate losing. I hated being a drug addict. I hated being a loser. I hated being bullied. I hated not having money. I hated being rejected. I hated a low credit score. You know, I hated saying I was going to do something and then I didn't. I hated it. Dude, like, you got to despise it so much, you got to look in the mirror and hate yourself so much that you're willing to do anything to change it. Obviously, don't kill yourself. Change yourself.

Another thing you touched on right there. I have never met anyone that is a big time winner in life, in any success that past a certain point celebrates those.

As soon as you get to reach.

That goal or get that win or whatever, you're not wasting a lot of time on that. You're looking at, you're looking for the next one. What's the next one? What's the next one? What's the next one? Because if you sit there and wallow in the wind too much and get comfortable, once you get comfortable, it's all downhill from there. What do you think?

Yeah, no, I agree with that. I see too many people celebrate a minor win, and you're celebrating a minor win and you're losing your momentum. You don't want. The champions do not want to lose momentum. I was talking to Tom Brady about this, you know, and, and I talked to Mike Kyson. When you win, when you get a knockout, you want to, you want to fight another round because now the momentum shifted for you. Like, but, but unfortunately, people that are new to winning, typically they want their win and they're like, oh, it's time to take a vacation. It's time to take a day off. It's time to go smoke a cigarette. Let's take a break. Wrong, dude. The winners. Let's play again. Okay? Because you have momentum, and the momentum is Very, very difficult to get going.

Yeah. When you think is, the thing about that is in the process of getting to the top of a mountain, whatever that mountain is, you develop insights, you develop skills. A lot of times in business, you develop contacts, you know, resources, back up things, and you see how things could be better. Everything at all times can be better, you know, and so the thing is, if you enjoy what you're doing, you're doing what you want to do, you just can't wait to plug in those new advantages, because it could be quicker, faster, better. And the one thing people. I was talking with somebody on a podcast yesterday about winning, and I said, you know, the thing about it is everything's more fun at the top.

Look, everything gets easier, right? Everything gets easier. Like, it doesn't mean you don't have problems. There are new problems. My daughter called me last night at 10:30. She was, you know, down the hall from. In the same house that I'm in. She's like. Calls me at 10:30 at night. I was already sleeping. She's like, papa, I just want to tell you, I just had this overwhelming gratitude for my life because of all the hard work you did that. That we can win in life. And she's like, I realized how many things I have today because of all the work you did and all the no's you went through and all the days that you got up and I was like, oh, my God. I mean, wow. It was like, dude, once you tell me that in the morning, don't tell me that at night, I'm trying to sleep.

Yeah, there goes the sleepless night, right?

Yeah, exactly. Like, it's. It's the ultimate thing that a champion wants to hear because you're not just doing it for yourself. And it's not about the money and the cars and the planes and the stuff. It's about Larry. You talk about that mountaintop. I'm not. I'm not a hiker, but I know anytime I struggle to get any place above where I was, the view changes, and particularly the view inside of me. How I view myself, not how I look out into the world, but how I view myself. I accomplish something, and that never stops. A typical question at this point is, yeah, but when are you. When is enough enough? Yeah. Champions don't think like that. They. They. They think, dude, I. I want to feel better about myself. And there's nothing wrong with me, by the way, except that I'm seeking, searching. I'm. I'm chasing potential. It's not about. Is there Enough. It's about how much potential did God give me that is undiscovered about me. And I think that's why people like to win like that. They're obsessed with this possibility.

Now when you go in, you know, everyone wonders, well, how do you get started? How did you go through the transformation? And what I tell them is, well, take the next step, dad comment. You know, everybody knows what the next step is. You know, like the way out for you is going to be different from everybody else, because where you are is different from where everybody else is. And where you want to go is different from where everybody, everybody else. But, you know, I think people would, would love to hear a little, little insight from you about, you go from this point where you, you know, it's loser, loser, loser. Big time, big time hole, you know, the one thing that we need, the more we can stop putting ourselves in the hole ourselves, you know, because life is going to throw us enough challenges. But first, stop making things worse for yourself as fast as you can and stop digging your own grave, you know, but at some point, you gotta take that dirt and start climbing out of that hole we built for ourselves. You know, I had this thing early in my career Grant, when I went up to North Carolina and started this expansion operation. I would have dreams about this at night that I'm down in a hole, I got no tools, you know, and it's a dirt hole and there's nobody up there, nobody's coming. And I said, okay, take your fingernails and start crawling the walls and pushing dirt down and get enough to where you can take a step up and then do it till you take another step up, because you got to get yourself out of this hole. I would have dreams like that. But how did you get yourself to turn around and start coming out of that hole? Because, like, you became world class, you know, you know, kind of a samurai level ninja salesperson. You didn't get just adequate. You became like razor Sharp.

I was 25 years old. I just come out of a treatment center for drug addiction. The only person that would hire me was a car dealer. I didn't want to be a car salesman. I don't know anybody that. Your, your, your life and goal, your, your, your goal in life is to be a car salesman. He's the only guy that would hire me. I said, okay, I'll do it, dude. Now when I went to work there, I believed that I hated sales. Larry. I hate. I'm not good. I wasn't good at it. I didn't know how to do it. I didn't know there was a system. And, you know, my. My uncle told me. He's like, look, son, it's not that you don't like it. It's that you're no good at it. I'm like, yeah. And I said, yeah, no kidding. He's like, did you hear what I said? And I said, you said, it's not that you don't like it, it's that you're not good at it. And I was like, yeah, dude, you're right. See, people say they're. They're. They're not meant for sales. But. But if you meet somebody that, you know, doesn't know how to dance, they're going to say they don't like to dance too. Or, you know, if you say, hey, man, I'm scared of heights. I can't jump out of a plane. It's because you don't know what you're doing.

You.

Nobody likes anything. They don't know what. How to. You don't like. You don't like to play chess because you don't know how to play chess. So that's the point in sales, people assume I'm not made for sales. No, bro, you ain't no good at it because you don't know what you're doing. And So I was 25 years old, and I made a commitment. I said, I'm gonna. I'm gonna learn how to sell. And I started looking for tools. 25 years old. I was given this little tape. As soon as I started looking, I found it. By the way, big lesson in life. Look and you will find. Seek and you shall find. Okay? You cannot see until you open your eyes and look for something. And this is a very easy exercise to do. Go look for a red truck. Tonight on your way home, look for a red truck and notice how many you see. So I started looking for a solution. How can I become a system type salesperson? Meaning I knew what I was doing. And boom, literally 24 hours later, a guy gives me a tape. I think it was 25 minutes long. The sales professionals talking about how to sell something. I was like, fuck. I didn't know. I had no clue there was a way to do shit. Just like there is folding clothes or laundry or being a pipe fitter or a mechanic. There's a way to do things. And the guy I remember, I remember Larry, you'll appreciate this. I heard him say something like, don't call it a payment. Call it an investment. And I was like, wow, I Was being introduced to AI or something like, wow, dude. Like, this is amazing, you know, and this is back in the 90s. And so the next customer I had. Sir, I said, sir, your payment. I'm sorry, your. Your investments will be $336 a month. I got this. Okay, that's fine, let's do it. And I was like, it's fucking magic. This is magic. This is magic. And guess what? I went and listened to that tape again and then again and then again and then again until the tape wore out. I looked at it, it had 800 number on it. I called the number, I said, what else do you guys have? They sold me a $12,000 program. I bought it, by the way. And I invested in my career and I would reach the top 1% of all the salespeople in the automotive industry, which is a mass. And I was in this tiny little town in Sulphur, Louisiana, selling at the top tier of the entire country because I committed to being great. I learned something, I continued to repeat it. I invested in myself. And the next thing you know, Larry, I'm not just the top salesperson in the auto industry. I'm out teaching Nissan and Toyota and Lex how to sell automobiles. And this all started because of a job I hated. And my uncle saying, bro, it ain't that you're no good. It's not that, it's not meant for you. It's that you don't know what you're doing.

You know, I remember we used to have. We had conventions everywhere. But over the years, you know, one of the convention towns is Vegas. And I remember one of my friends, one of my hunt buddies was, said, he talked about all the money won at the blackjack table. And I said, well, how did that go? And he goes, well, he said, all these other idiots go in there and they just put their money down and pick some cards. He said, I read the book before I went. He said, I got a book on blackjack. I read the book, I learned the odds. And that was Jim Bone Adam. And so the thing is that, the thing is people will not. You know, like before, I was broke. I mean, I was on food stamps and unemployment. When I start, you know, when I changed industry from construction in Atlanta over to financial services and we didn't have money, and especially I was just barely surviving when I stupidly decided to take my family. My Adam was five years old and he had a three year old brother and his mother did not work outside the home. And I moved him up to North Carolina on an expansion project, on commission, by the way. And you know, we, but in spite of that, I don't know how I found the money, but I went into two sales training classes. Even though I'd been in the business for four years. I took, I went into two sales training things before I left Atlanta because I knew I needed more, you know, to hit the ground running. And you know, we went up there and, you know, it took a year to get, get our sea legs under us, but eventually we took off and we're running like crazy. But people, you know, one of the secrets you find is that people will invest in their career. It's that kind of knowledge. What you're getting is, you know, that you're, you're investing, but you're, you're finding what some, if they buy a course from. I don't even know if you sell, you know, sell courses and this, that, the other. I'm sure you, you know, you got a million of them. But the thing is you're getting grants, you know, experience compressed. You know, you're getting 10,000 experiments, you know, you're getting, you're getting Thomas Alva Edison, who did 10,000 experiments to get a light bulb, and you're buying the light bulb from Thomas Edison for the price of a light bulb. And so you getting, you know, really pennies on the dollar of the, what you should pay, you know, if you had to go out there and get that experience yourself, you know, grant, you're.

Getting a blueprint, you know, like. Unfortunately, most people don't invest in themselves. It's, it's a shame. Most people are spectators. No, not players. They're not looking. A lot of people just simply like their excuses, you know, you're, you're, you're, you've come up with your list of reasons why I made it and you didn't. I understand. I've been there. I did, I did it too. I'm, I'm an entitled, privileged white man. I was, I was born at the right time, in the right place, blah, blah, blah. I took nothing and I've turned it into a multi billion dollar industry my way, without banks, without middlemen, without taking a knee, without doing something disgusting. I didn't take my clothes off. I got a beautiful wife, 22 years, two beautiful kids. I homeschool. Did I get lucky? Yeah, I got lucky. I got lucky. I got lucky for, by the way, 40, 42 years in a fucking row. Because I don't depend on luck. I'm like, you know, they know lucky charm in my life, I believe in free will. Somebody. Somebody got. Oh, God's been so good to you. This ain't God, bro. God. God gave me everything I needed in the beginning, okay? This is me doing this because I have free will to exercise discipline, to say no to drugs, no to alcohol, no to losers, no to distractions. You know, I get up early, I stay up late, I work my ass off. I'm hungry. I stay hungry. By the way, it's harder. It's harder to stay hungry when you're successful than it is when you're losing. I would say that failing is way harder to do than succeeding is. If you can. If you can fail, you can succeed. Because if, if you can live without money, I guarantee you can live with it.

I'd like to get you to speak to this and then I want to hear, hear some more about how you put these other things in place, how you move through it. But the. Speak to this Grant. There's a contempt people have that are on the outside towards people going out and offering training and education outside of the college and the university system where it makes sense for them to spend 100 grand, 80 grand a year to go out and get a degree at a college. When they come out, they can't do anything. Maybe they learn some reasoning skills, which is great, but usually they can't think. Very few of them really know how to think for themselves. They got a big debt, but it takes them forever to get a specific. They can't get a job cause they don't have any specific skills. But when they go through trainings that they would get from a person, like you're doing a favor to the world to offer training. Like you have a major business event that's around the country that you put on and you organize. It's not like you need the money or something to do. But the thing is that people who will get past their reservations and dig down, take the time, take the money, they're making a decision about themselves and they're putting themselves in a position where they can get access to priceless information. And here's the thing, great ideas don't care who use them, but till you find out about them, you're dead.

The reason I do training is because when I was 10 years old and lost my dad, a lot of people don't know this, but I got in the training business because first of all, anytime you learn a trick, you want to share it with your brother. I had an identical twin brother. You learn anything, any hack, everybody's like this. This is the natural human condition. You learn something, some hack, some trick, some gimmick, and you're like, let me show you this thing I learned, okay? It's just what people do, dude.

Like, like it.

The referral system, you know, the like, ah, check out you read something. Hey, let me show you what I just found out, right? You want to pass on something, right? So when my dad died though, it got magnified. Because when you're 10 years old and you grew up in Louisiana, look, you need to learn how to fish hunt. You like I learn how to be a man. You need to learn how to put a car together. You got to learn how to drive. There's a whole lot of you got to learn how to do. Now, I'm just talking about boys. I don't know what girl go through because I ain't a girl and I ain't trying to be one. I didn't have a dad, so I kept thinking my uncles were going to come help me. And then my uncles didn't show up. And then I had two neighbors and I'm like, maybe they're going to help me. They didn't help me. And I got pissed off, Larry, and I said, man, if I ever make it, I'm gonna help other people. And. And that's what I do, dude. I like, I help other people. Like when I was in car sales and I'd learn a trick, I'd share it with everybody on my team. And when I, when I got off of drugs, I. Twice a day, I was at meetings twice a day for seven years helping other people get off of drugs. And so, you know, I want to help people. When we started raising money for real estate. I'm sorry, when I started buying real estate, I let other people invest with me because I just said the more the merrier. And I want to be around winners. How can you be around winners if you don't share what's working for you? What did you say about a great idea? Don't.

Great ideas don't care who use them. The thing is, it's like a key. If you have a key, you're locked out of a room. And once you get that key you got that, that room, you got access to that room the rest of your life. And a lot of people can have got ability to do things. They just don't have the key to get in there. Like that phrase that, that phrase. Something as simple as that phrase. You said, like the investment.

Yeah, yeah, I wrote it down, bro. See, I'm Taking notes here, bro. I'm here. I'm a student always. I'm looking for my life to get easier.

You know, that's. That's the thing that when you, you know, the other thing, the, the. When you train other people. One thing I think is the secret of your success, as you just said there, and people don't pick up on it, is when you train other people, you really, you know, in a teacher learning situation, the teacher's learning. Is that right?

My God, bro. This is when. This is when you start. If you think you know something and you think you're good at something, start teaching it to other people and watch. You will start. This is where you become the samurai. This is where you become a master. Like, I'm not an expert, okay? It's sales. I am a master, sensei. Badass matrix creating, selling machine. Okay? Marketing. On marketing, you could put me in a room with Martin, Frank Hearn, Russell Brunson, bro. I know more about, like, I see angles on marketing that those guys, like, they're like, God dang, I've taught those guys shit. Like, I live outside of this box of experts now in real estate. There's things I see in real estate that Barry Stern lick at Starlink at Starwood doesn't see. Now Elon. Elon sees stuff in Electric that I can't see. I don't understand it. Like, I'm not saying I know everything about everything, but the things I do know something about, when you teach it to other people, you will become a master at the game. Yeah.

And that's one of the reasons, like, one of the benefits of writing books like, you've written eight powerful books. Talk a little bit about that experience.

Yeah. So it helps you quantify what you understand and don't understand. If you can't write about it simply, you probably don't understand it. If you can't teach it simply so some. Someone else can duplicate it. If you're a manager and you're like, I can't get these people to do what I tell them to do, because, bro, it's because you're the problem, bro. You don't know how to communicate. You think you understand it, but you don't. If you can't. If you can't explain it simply, okay, then you don't understand it.

Yeah. Even Einstein said that, by the way, that if somebody's explaining you something and you don't understand it, that's because they don't understand it.

Exactly. So you want to simplify everything down into two Things that are, you know, I remember I was watching somebody back in the day when I was like, searching out data everywhere, and I had become. I'd become an expert salesperson. You know, you're brand new, you don't know anything. Then you become an amateur. You're not an amateur in the beginning. You don't know anything. Don't cover yourself an amateur. If you're an idiot, okay, then you're an amateur. And then you have a little bit of confidence of an amateur. And then maybe you move up another level. Belts, right? It's levels. Just because you're a black belt doesn't mean you've won anything. And so then you move up, right? Well, along the move up, you start studying other people. Now I'm getting really good and I'm starting to study other people. Now I'm starting to see, like, I don't know if that. I don't know. This is from the other masters, by the way, when you start moving into some of the higher levels. And I'm listening to Brian Tracy say, when they ask a question, you should ask a question. I'm like. And I start playing with it. I start playing with stuff. And I'm like, why am I having the customer ask a question? Why don't I answer it before they ask it? And always stay on offense. And so you start prospecting some of the skills. But you have to have a tremendous desire to be excellent to move through those next level of belts. And it doesn't matter what it is. Could be a plumber, a contractor, chiropractor, H Vac engineer. It could be Elon, it could be marketing. It could be what Trump does in politics. Like, Trump does something that nobody's ever done. Like, I mean, he just lives in another world of that the most people can't understand. They like, what? Dude? Like this. This guy's probably the greatest marketer that has ever existed ever in the world. And whether you like him or not doesn't matter. He knows how to control narratives and conversations and attention. So, yeah, I mean, look, you know, commitment. Then teach. Don't. Don't leave your job to become a teacher. Unfortunately for all the teachers out there, this is what's wrong with colleges that you were talking about. Okay, I want to read this number to you because you brought up the college. Approximately 65% of college graduates. This is today approximately 65% of college graduates in the United States. These are graduates do not work in a field closely related to the major. Okay? That's right here.

Always been that way.

And so, like, what are you going to spend? You're going to spend 40,000 bucks a year, maybe a community college. Four or five thousand bucks a year, 25,000 plus the lost weight is for four years. Do not teach to not do what you studied. But when you get out of college and Grant Cardone says, hey, for five grand, dude, I'm gonna give you a course on how to become a master salesman or five grand to learn how to. To. To. To buy, invest in real estate. And then you don't do it. Well, guess what? You're an idiot. I don't know how to tell you this any other way. You invested five grand. You're listening to a person that's ever made more than 60,000 bucks, and you got a chance to listen to somebody who makes $60,000 four or five times a day.

Well, the point you make there is. I mean, that's the point. You're getting educated from people who are making no money when you could get educated from people that are making millions. Who are you getting your, you know, your food from? Adam, why don't you. If Adam, you want to. I'll give you one more shot, Adam, because we've got to wrap up this public part of it and go to our locker room talk. But what do you think we should wrap up with? With Grant? With?

Yeah. Number one. Number one, they look when. When. For anybody out there, when somebody doesn't buy something from you, it's not because they don't trust you. It's because they don't trust themselves. The number one reason people don't buy things, they don't trust themselves. It has nothing to do with Christ. Has nothing to do with the offer, has nothing to do with the benefits. It probably doesn't even have anything to do with your sales pitch. The number one reason that nobody talks about, none of the sales experts talk about, the number one reason people don't buy is because they don't trust themselves. The number one reason people don't trust you is because they don't trust themselves. A thief thinks everybody steal. A con artist thinks everybody cons, okay? The second biggest problem is that people buy things and then don't use them. Okay? This is a problem. You bought it, but then you don't open it. You don't follow up. This is a big problem, by the way, for the book writer. If you write books, 83% of all books that are bought are never finished, okay? But people consume tremendous amounts of video, okay? Like I wrote this book, okay? The 10 actual sold millions of copies worldwide. The book was translated into other languages. Guess what? I do, okay? I hear about this, 83% don't finish the book. I take the book, I convert it to audio, I get it to audible. I read the book, okay? By the way, it ends up being expanded because I'm reading it off the cuff. You know, I'm literally reading what I wrote and then ad libbing.

Oh, dad gummet. When I wrote my book and I read it, they didn't tell me I could do that. I, I had more trouble trying to read exactly what was out there. If I had given myself the freedom to do that, I could have had more fun reading my book.

Larry. I did that. I read the audiobook, okay? The audiobook. I think there's been more downloads of the audiobook than there were books bought. And then we created a video version where I ad libbed again in a studio. It took me four days to produce this. And I talk about the 10x rule in video. And so then we have a video like a movie like that. People can actually watch this because some people watch, some people listen, some people read, some people, all of them. So, you know, you asked me, adam, what are people doing wrong? Number. Number three thing people are doing wrong. They don't repeat the stuff that's good. People are so busy trying to do a bunch of stuff. They don't do the same stuff over and over. Once you find something that's good, I'll go back to that video series that I bought for 12,000 when I was 25 years old, bro. I listened to that thing at least 500 times. I paid for it once. I paid for it once. I guarantee you. I went through that entire program. It was three or four hours of material. I went through it at least 500 times. I knew every pause delay. I like, I studied the guy. I literally, the first probably 40 or 50 hours of watching it, I lost my accent and had his accent and, and that. This is a big mistake people make, man. They, they. They learn something one time and they don't repeat it a second time, a third time, a fourth time, a fifth time, dude, it just starts adding on. And that book, Malcolm Gladwell wrote a.

Book called One was Blank, the Other, the Other One.

This one was about the 10,000.

Yeah, I, for. I forget that one. But that was the first one.

Yeah, but that is the value. Tom Brady's taking 10,000 snaps. You know, like, if you're not gonna, if you're going to do something three or 400 times, big deal. That's nothing. That's not even a number. It's not even. You have to do something 10,000 times to become great at it. And most people are simply not willing to do that. The last thing I would tell you guys, tell you that the mistake that people make, and I know you guys agree with this, they hang out with the wrong people. If you plant a tree or flower and the flower doesn't grow and the tree doesn't grow, you don't blame it on the tree or the flower. You blame it on the soil. Dude, there's something wrong with the soil. And that, that soil. For the black community, the soil is bad. The brown community, the soil's bad. White trash community, your soil is bad. Drug addicts, your soil is contaminated. You started as a perf seed. Perfect. You started as perfect, okay? And then, and then we drop you into a drug environment and guess what? You're contaminated. Because of the soil, the environment is bad. So for the black, brown, white community, Gen Z's, baby boomers, old people, you guys are in the wrong environment. You know, and, and, and if your life's not going well, if you're not feeling good, if you're not positive, if you don't have something to do, you're in the wrong soil. And that can happen to anybody, by the way, it could happen to rich people.

Absolutely. Well, thank you for those final comments. If you've liked what you've heard, folks, hit the like button, subscribe and leave us a comment. Let Grant know what you got out of this and come see us if you want over on the big hitter community.