The Failure Trap - Part 1

Larry Weidel explains why people abandon projects: they start too slow and passive, like they're watching instead of competing. He argues for fast, focused launches that build early momentum, using analogies from racing and rocket science to show what a real start looks like.
Let's talk about the failure trap that most people fall into. Unfortunately. Have you noticed in. Let's just see if we can put a little light on this. There is a failure trap most people fall into. Essentially that most fail. They fail or they quit before they get started. Have you guys noticed that? Yes, we noticed it. Why is it, I mean, you know, turn it, you know, it's in everything. They start their piano lessons and you never see them again. You know, they love it and they're glares with joy. They start a job. So I found the perfect job. Then they don't show up the next day, join the gym paying 100 bucks a month and they go once. What's the story here? What goes wrong? Well, basically the way most people are started is they are predestined to fail. And let me give you some reasons. This is all my opinion, but I'll tell you why. I think primarily it's because no one ever trains are very few people the top people. That's why there's so few really top organizations. One thing you find a top organization does a good job of starting people. But most, let's do most, okay, ever really spends time training people on how to start. Okay, now let me tell you why I think that is an issue. There's two kinds of start. You know, your starting thing. The first step is to understand not all starting is the same. You can have most people think of, you know, I must, you know, what time, you know, they think of start as like, what time does class start? What time does the movie start? And the starting there is just like a concert. What does a concert start? Well, I can get there late and you know, you know, try. When does the ball game start? It's just, you know, I'm going to be sitting there watching and going through the motion. Sitting there. I want to be entertained. And so the start is good to know. I want to get, you know, if I pay money for my ticket, I want to get the most value. But on the other hand, you know, it's not, you know, I'm just going to go sit in a chair and watch, you know, how I get a good seat. But this is not starting in a business or a workout program or learn a language or. Look, you've got to start different now because when you start some kind of competitive thing, something when you're learning a skill, you're starting, you know, you're starting something where you can make money, you know, you're going to be competing. And make no mistake about it, whenever you're out there to make money. You're competing because you're competing of, like, in 24 hours, how can you get the most done so you can make the most money? Okay, if you can't get a lot done in 24 hours, you're not going to make a lot of money. So when you start off unskilled with a lot of energy and then you get better, that's if you. If you have the clear idea. But see, most people don't really understand when they're starting into a business their own. You got to make a different start than the kind of starting that you've done all your life. Because most people have been employees. Most people have been. They start the business world, they have no education other than, you know, showing up for work at a certain time, showing up for the concert at a certain time. They don't understand that this is a different kind of start. Okay, the second thing is, what kind of start do they need here to understand this is a start where you got a race to where you can become a producer. Because when you're a producer, it's only when you produce that you make money. So if you drag around, if you waste time, you're throwing time out the window where you could be productive. So you've got to make things happen and you've got to make them happen regularly. So the deal is, you know, it's got to be, you know, make it happen. Make it happen regularly. You got to turn it into a system. You know, you develop your own system. You got to have some discipline to yourself, you know, but it's not because you're made to do it. It's because you want to do it, because you don't want to waste time. Because now you're understanding I'm doing this for myself. See, this is. Think of it like this. If we're going to start and we're going to go start a race, okay, if you start a race, are you going to be walking? No, you're going to be running. If you're in a hunt for something, if you're competing, I'm racing, George. Let's see, the three of us are going to go and race and we're competing. And whoever gets there first gets a thousand dollar prize. Do we get ready? On your mark, get set. You know, it's the Olympics. On your mark, get set. And the next thing you hear is the bang. Do they now start to, you know, gradually start walking, stretching, and, you know, start just generally shuffling down the road? Or do they Try and bolt out of the thing. You know, make every quick, you know, get off to a fast start, settle into a rhythm, make it happen. You know, whoever. Talk about getting off to a crawling start. That's what people do in life. It's why most businesses fail. Because most businesses fail. Why? You know, why do they. What do they say? You know, I don't know exactly. I've always heard, like 93% of businesses fail in about the first two years. You hear different things now, but I'm, you know, they said like five years and 95. No, I think it's the first two years. They watch out. And most of the time. What is the number one reason that they fail? What is the number one reason they run out of money? It's not that the people don't work. It's not that they didn't have a valid concept. It's not that, you know, they were lying, cheating, stealing, or any of that stuff. It's because of one thing. They were too slow. See, people work on deadlines and, you know, when you start something, they go all through life preconditioned to fail. When do they do their homework? When it's, you know, they can have three weeks to do the homework. When do they do the homework? The night before or on the way to school in the morning. You know, they got to study for a test. When do you do it? You do it at the last minute. People wait for the last minute. It's ingrained. That's why most. Not everybody does, but most people. And that's why most people will always be mediocre or fail. Because, see, these people, they were good enough, George. They were good enough to make it. Good enough to be financially independent. They were good enough. What was the problem? Problem? Too slow. See, they didn't get off to a fast enough start. So to get a realistic picture of how to get there generally and to get started out of the first step, there's certain things you need to have clear in your mind. There's things. See, we don't train people to get off. This is a different kind of start. You're off to a race. See, it's like what happens is, since people don't get, you know, they don't really understand. I've got to race this thing. I've got to explode. I've got to start. How do you start? I've got to start with a bang. I've got to start. Like, how does an airplane on a Runway go? How does it take off? Do they kind of putter around up there and gradually do it. No, they get in position and when it comes time, they get around to that Runway and then when it's time to go, they go for it. You know, they hit the accelerator. They're not concentrating on anything else. They're not telling jokes, they're not getting something to eat. They're not listening to anybody calling in the intercom. They hit the accelerator, they're looking ahead and they're doing everything they can to get that thing off the ground. Because if they don't get off the ground, they, you know, let's just say here it is, here is the, here's the Runway. They take off, they're down here, here's the plane here, and he's getting, he goes boom, boom, boom, boom, boom. There's going to be at the end of the, the Runway didn't go on for like 10 or 15 miles. The Runway, what, quarter mile, something like that. And at the end of this thing, you got buildings, you know, you got trees, you know, they've got, you know, we had the thing out near our neighborhood up in North Carolina where, you know, once every three or four years they'd have to bring out the fire department to go and get one of the single engine planes. Didn't get off the ground fast enough. David and was sitting out there at the end of the Runway, stuck in a tree, just hanging there, you know, and pilot didn't give it enough juice. So you got all these kind of things. So this thing takes up. If you're an airline, you might have 150, 200 people on that thing. If you don't get that thing up, bang, you're going to have a short trip. And that's the way it is in every kind of start. You've got to get it off the ground. Like if you're the space shuttle sitting on there, the launch pad down there in Cape Canaveral, Kennedy, what do they call it now? The first thing they do is they go through all the rocket boosters, see the big things sitting there on the pad. Most of that is rocket boosters. And those things are burnt up, burnt up in the first minute because you're not. You just want to get that thing off the ground. You're not worried about miles per gallon of fuel. You know, you might have, you know, you might burn a hundred thousand gallons getting at the first hundred feet off the ground. But you know, if you keep that thing going, you're going to break gravity and then maybe a gallon or two will send it around the earth five or six times because you're essentially in orbit. You're just slinging it around. So the main thing is to get it off the ground. But if you don't, when it comes time, 5, 4, 3, 2, 1, go for it. When it comes time to go, you've got to go. That's the way it is when you launch yourself into a business or something. So you got to get off to a, you know, a winning start. What happens to most people is nobody tells them. So what they do is they, right off the bat, before they know it, they screw around. They get a day, a week, a month. Before you know it, they are way behind. You know, they look at this thing and say, wow, it's taken me forever to get this much done. And then they're like teams in basketball or football where they get 40 points behind, they're in the second half, it's eight, 10 minutes to go in the game, and they say, you know, they go into panic mode because they start running down the court or running down the field trying to score 40 points all at once. Well, all you can score is one touchdown or in basketball, one basketball, you got to do it one step at a time. But you go into a panic mode when you get behind because, you know, reality, there's not enough time to get it done by your deadline. And so you either go into a panic mode, which is, you know, you're always less efficient and effective when you're in a panic, or you just give up. And that's what most people do. They just give up. They get beat before they get started. See, the thing is, the way you do come back is you score one goal. It's the way you should start. The way you win is you focus on scoring once, score one, then you get out there. And that gives you a little confidence. That gives you a little success. So then you go back and you stay on track, you start settling to a rhythm, start getting a little momentum, continuing to build your confidence and your skill. That's how you kind of ramp up your productivity. But if you don't get race to get that first score, that first icebreaker done, you know, instead of, let's just say you start up, you know, you start a new business or you start, you know, whatever it is, and you get out here. And now it's week one and it's week two, and you've been studying, you've been talking, you've been reading, but you haven't done anything that's going to make you money or move your head. And now it's week three, you're doomed. You know, you're starting to panic and things come in your head. Am I good enough? When will I ever get the first one? But if you go out there right from the back to jump in and get that first one done right off the bat, you don't have these doubts that most people are going to have two, three, four, five, six weeks down the road because they haven't done anything, haven't seen any success. You're going to be past that, accelerating. That's why some people, the same period of time, a lot of people don't get off the ground. Other people, you're going to be already climbing. Well, that gets the issue on the table. Now, if you're interested, we'll go over to part two and we'll talk about how you can get off to a winning start.
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