The Surprising Key To Seth Godin's Success

Pedagogy is the science of learning, learning about how people learn. And I have discovered two things. One, I've never met anybody who says, I read all the graphs and charts and tables, and you have proven your point. I have changed my mind. People change their approach because they read a story, because they internalize the story. And the second thing is, the single best way to get people to take action is not for them to come to the conclusion they were wrong, and it's for them to come to the conclusion that they were right all along. They were just doing it wrong. So, not trying to change where someone seeks to go, but turning on lights to help them get there. And those two things, a story that turns on lights and helps people get to what they've always wanted. That's my pedagogy. That is what I do over and over.