Why NBA Stars Are Dumping Big Brands for a $65 Million Startup

Let me just tell you and your wife take this with a grain of salt, but this is smart. This is incredibly smart. And you need to take that instinct and run with it because what it allows you to do as the founder, you now have more and will continue. Every day you get more and more insight, knowledge, experience about running that particular business at this particular time in history. And nobody is ever going to know what you know because by the time they would catch up, it's too late. And so the longer you can keep yourself fresh and engaged and stay in control of your time and your schedule and stay inspired, the more you'll stay and have your impact and not let the minute to minute, what you look for is offloading the minute to minute type things where you have time to breathe. That's what happens. You gotta breathe.