Larry Weidel argues that success needs both daily consistency and planned intensity surges. Consistency builds the foundation, but growth requires deliberate blitzes: weekend training pushes, harvest-time farm work, deal-making during mergers. Combine steady effort with strategic high-intensity periods to scale over years.
I would encourage you to think about and examine, don't just swallow at face value these nifty little sayings that people come up with. But I just heard this morning someone said consistency will beat intensity. Every time consistency beats intensity. And that sounds great. And I was saying, oh, that's true. Then I thought about it and then it was like, well, sometimes, because usually consistency wins because, you know, you're not going to make pump it up one time and go out there and you know, do one concert and then you're a Hall of Fame musician or have a great baseball game. You got to have a great baseball season. If you want a contract and you want the team to do well, you know, you got to have consistency. There's no question. You, you got to show up every day. They say, you know, the big part of it is showing every day. But so consistency is important. In fact, I remember a lot of people don't understand that. I remember we started, one of our guys moved out to Denver, Colorado, and he said, he's one of these guys who would go crazy for one burst of activity and then he would drift. And Brian Elrod, good old Brian, and he said, larry, I got a thing. We're gonna have a meeting. We'd have a weekend training meeting. We're gonna get a thousand people there. Thousand people, thousand people. And he's the kind of guy who could have gotten a thousand people there. And I said, great, Brian. But what happens after that? I said, you know what you need to be thinking about? You need to be doing, you need to be thinking about a 10 year plan where you do about 50, 50 of these big weekend training blitzes so you can make a big splash with a thousand people, but then have a game plan for mushrooming that over a period of time, giving time for your efforts to compound and multiply and really take that thousand and turn it into 10,000 or 100,000 over 10 years by running the same program. But you're never, all you're going to do is have a big hoorah. It's like a fireworks display. You want a fireworks display? Go get some fireworks. But if you want something that'll change people's lives, you can build a business and open offices and put deep roots into the roots, down the community and with clients will stay with you for 20, 30, 40 years and generate income like that. You need to be thinking past one big thing. And so I understand consistency. I understand. But you know what? I also understand intensity. Because at some point you want to have that meeting to where you go, let's get a thousand people, let's break a record, let's go crazy. But it's kind of like consistency without the spots or bursts of intensity is just going to be boring. You're settling into a pattern. You're more just the fact that you're doing the stuff over and over and over again is satisfying you, and maybe that's okay. If you're milking cows, you don't want to go in there and say, milk them extra hard one day. It's just not that kind of thing. But if you're in something for growth, growth comes in surges. So you have to be consistent, but you also have to have periods of time where you go on a surge around the, around the clock, even farmers, that's a consistency business. But when it comes to harvest time, and you gotta get the crops ripe and you gotta get it in the barn before the rain comes, now you go in overtime. Now it's intensity. It's like round the clock. We just gotta get her done. And it's the same thing like running a. If you're running a big corporation, you want to be consistent. You got to. You have your quarterly projections and results and you have your meetings with the analysts and your. All the things that the CEOs do. But if you ever get a chance to where all of a sudden you get a chance to buy out another company or to go through a huge merger that could change the direction of the company forever. Double, triple, or quadruple it. When? Well, then you want to go into double time. You in 24 hours a day, you want to go, you know, lock behind closed doors and get the thing done. Consistency versus intensity. What do you think? It's both. It's like so many things in life. If you want to be a high achiever, it's both. And don't, don't fall for these little quickie little things. Consistency beats intensity every time.
