Why Tigers Go Extinct While Dogs Flourish

Foreign, I'm sure you've heard this just like me. Survival of the fittest. It's a jungle out there and the people who survive are the fittest. Now if you don't think about that the right way, you can think it's the toughest, implying nastiest, meanest. Don't mess with me, I'm the toughest in the jungle. Those are the people who are going to live and rule. Well, let's take another look at that and as it applies to your business. Because let's take, say you take a product. You start with a product, an idea, a service. You're all excited about it, you're going to build a business doing it and you get yourself the next step, a game plan, a marketing plan, a game plan, a strategy. And now how you're going to get this to the marketplace, how you're going to get customers and make money. And so you put this thing and then the next thing is you've got to as we've said many times, you got to activate your game plan. You got to go on the attack with your game plan. You've got to launch your game plan. It does no good unless you launch it. And so you have an activity explosion. You get your message to the masses, you let people know and then you look at your results. And from your results you make your adjustments and you keep tweaking it. Your products, your service and your game plan. Everything judging on three results to give you the results you want and to cause you to get more and more results. And these are your improvements. You can't stay with a pat hand. But the thing about why tigers go extinct while dogs flourish. I want to introduce a thought into your thinking that may affect the adjustments you make. And here is what why we think I've got to do more. I got to improve my product. I've got to make my presentation shorter. I've got to refine my market. We have all these things. The kind of people I have represent me and my follow up my service. One thing that you may not be thinking about, it's how you your product comes across. And the thing that see quality is one thing large seen large numbers of people. But here's one thing that people respond to and you want to make sure that the perception's reality. You want to make sure people are receiving and seeing your product yourself, your product, your service the way you want the image. And here's what wins. Here's the thing to think about the like bill it t how likable is it, how is it coming across? How are they seeing it? Are they seeing if, if they see it as likable, they want has an attractive quality. It's easy to receive that into their homes to make it a part of their lives. But if they, if it's not likable or it's neutral it's like ah. Because see what you're trying to do is the more the likability thing is it comes because you're activating the likability is the key to the decision making process being activated which is the emotional thing. You want to get an emotional response to what you're doing which is I like it, therefore I want it. But you only want things you like. So if I, I want it because I like what it does for me. I like the look of it. I like the fact that it gives me this benefit, reduces my cost more benefits. I it because it seems prestigious. I like it because I like the style of the people representing it. Everything about it is designed to create a response in the people you show it to. So the response that wins is the likability response. So let's go over here and go and look. When see the tigers are tough, tigers are mean but you know they're always having to put them on the exemptus, you know, tigers are going to kill you. Now they're beautiful, it's nice to look at them but they're scary and as a result they're hunted and killed to extinction. They're not lovable, on the other hand. And so these are constantly having to be protected to keep from going extinct. Now how about dogs on the other hand? Dogs are lovable. Everybody likes dogs. You want to go to the park and have all the pretty girls or pretty guys come over to you and talk to you. Have a cute little dog, a puppy, better than a B. You know, have the little puppy and everybody come and hug and they wag the tail. Dogs are lovable, to my opinion, better than cats, but let's not get into that. And so what happens is you have an explosion of different kinds. The numbers, they're everywhere. All over the world. People have not one, they have multiple dogs at the house, they have purebreds, they have mixed breeds. Dogs are exploding every country all over the world, exploding in numbers. Why? Because dogs are likable. People want them, they want to get them close to them. They want them in the house. They're not hunting and killing the dog. Now dogs are beautiful too, just like tigers. You don't stick dogs in the zoo. You bring them home with you. Likable dogs are friendly, man's best friend. People try and do that with tigers and then tigers, they bring them home as cubs and they grow up and then they eat them, eat you. So it's not a good idea. If you want your product or service to expand, proliferate all over, make it likable. Learn from the dogs. Don't be a tiger, be a dog. If you like that example, if you've got more help me out, put some comments, some questions, come see me on white L on winning. Sign up, subscribe to our list and let's grow up together. We need you to win. We need you to do well in life. We need you to become more likable, put more likable products and services out there and grow. People need help. People need leaders out there to make a difference. That can be you. Thanks for listening.