A short monologue (YouTube video) advising real estate agents and team leaders about a common scaling mistake: stepping away from direct new business development and the accountability cadence (tracking calls/contacts/metrics). The speaker emphasizes maintaining personal involvement in lead follow-up and sales activities—tracking set/met/signed metrics—and holding team members culturally and operationally accountable.
It's this trajectory of, you know, I do it, we do it and they do it. And the mistake. I see a lot of times as a team leader, or let's say a real estate agent gets busy enough where they start building a team, they go from I do it to they do it in terms of the necessary tasks that a real estate agent must do to be successful. And it's, it's centered around new business development. And that's no different if you're a solo agent, you want to be massively successful or if you're, you've scaled a real estate team. Right. I see a lot of team leaders step out of that cadence of tracking set, met, signed and meaningful contacts and all of the data that really matters that John went deep into all of those metrics. So really check yourself. Have you skipped the step of being in that cadence of accountability? And the accountability is 80% now there are some cultural things that we need to hold our agents accountable to and our team members accountable to. For the most part. This is new business development and lead follow up. And the activities of a sales organization are centered around sales and the activities to generate new business, you know, consults and to sit down with buyers and sellers for the first time.
