Three free ways real estate agents can generate leads: build a personal database and send weekly valuable content, create day-in-the-life videos to establish authority, and run open houses while inviting neighbors. A single well-run open house can produce 2-3 closings or six seller opportunities.
2–3 closings
About six seller opportunities
Roughly one transaction per month
Instead of paying for leads or paying expensive referral fees at closing, there are three lead gen levers that you should have in place before you consider spending any money whatsoever. The first one is your database. It is literally putting a list together, even if it's on a Google sheet. People that know and trust you and just decide that once a week you're going to send them something valuable. Could be an article, it could be market update, it could be inviting them to a community event. Number two is an extension of your database. It's your digital footprint. We call it the agent, brand authority, builder. This is just providing valuable content online, documenting your insane day as a real estate agent. Taking pictures of like toilets installed backwards at homes and just commenting online. Just really a day in the life of a real estate agent every day. The third lead gen lever is open houses. And if you don't have listings, just find an agent in your brokerage that will let you hold their listings open our open house system. We can generate two to three closings out of a single open house. Done properly and not just buyers. We can generate six seller opportunities from an open house. We will invite neighbors to the open house. We will call around the neighborhood to have conversations with neighbors and say, hey listen, stop by Saturday at 2pm and help me pick your next neighbor. So those are three things that you can do that do not cost any money at all. Each of those, if you do them right, are good for one transaction per month.
