A YouTube presentation sharing high-impact social media and offline lead-generation tactics for real estate agents. The speaker highlights Facebook Live and Instagram business accounts as major drivers (one agent sold 81 transactions in a year, 35 via Instagram), and lists a set of 10 additional lead-gen levers including handwritten letter campaigns, new-construction outreach, yard marketing, and optimizing Google Business reviews.
We've got a member that took 30 listings in 90 days just doing Facebook lives. We had a member. She sold 81 transactions in a single year and 35 of them were for her from her business Instagram account. So we only talk about the things that work on social media. So that's agent, brand authority, builder. That's the second part of the first pillar which is lead gen lever. Then we've got 10 other lead gen levers. The two that I would absolutely implement. Let me think about this. We've got a for sale by owner handwritten letter system. We have an expired handwritten letter system. We have a motivated seller handwritten letter system. We have a new construction system which is repping builders or befriending on site sales agents. We've got a great yard marketing program which the yard marketing once you take listings that's a really easy system to implement. So that's a no brainer. 3x the number of signed calls come from our yard marketing system. Getting your Google business account set up but getting your reviews over a hundred on your way to 200 as quickly as possible.
