A short instructional monologue advising real estate professionals to prioritize and select from several lead generation "levers" (six to eight options). Each lever is positioned as capable of producing at least two transactions per month and potentially four when fully implemented; the speaker urges choosing which levers to install in the business to ramp up production.
So the first thing you need to focus on if you're going to ramp up your production are the lead sources. Like who are you going to do business with? You know, what are you good at? There are six or seven, maybe eight lead generation levers in real estate B school. So these are when I call something a lead generation lever, it's good for at least two transactions per month with the possibility and most of these lead gen levers can go to four transactions per month once they're fully installed in your business. So you need to decide which of these lead generation levers you're going to install in your business.
