Real estate coaches explain how to position yourself as the listing expert by keeping your listing partner focused only on high-value tasks. Use an assistant to handle phone consultations and route prospects, so your partner does the specialist work, not the admin.
Let's, let's go through the listing process and the thought process behind why we do things the way we do things. So in a perfect world, we're trying to position the listing partner. So if it's. You're just taking that position in this example, but, but we don't want you doing everything. So we don't want you to be like the analogy of the doctor. You know, when you go into the doctor's office, if you're seeing like a specialist, right, the number one person for the thing that you're. You've got a problem with, you don't expect them to sit at the front desk. You don't expect them to take your weight or do your blood pressure. You know, if it comes to surgery, you don't expect them to do your anesthesia. You don't expect them to, to even get you prepped for surgery. And some advanced surgeries, they're not even going to be there to open up the patient or sew them back up. They're just in there for the bit that they're, that they're supremely qualified for. So that's how we want to position our listing partners. And if you're looking to transition out of listings and hire a listing partner to replace you, you better make sure that you've set up the system where you're not doing more than just the, you know, your hands are scrubbed and you're coming into the room to do your little bit. That's the way we set it up, and that's the way that I had set up before I exited my listing business. So in a perfect world, I mean, your authority is established via someone else doing the phone consultation. So the call comes in, or it's your best friend who has their home to sell or someone who's a referral to you. Hey, I'm going to get you over to Keely. She's my assistant, and she's going to get some more information about your property and get an appointment scheduled for us to get together.
