Become A Top Real Estate Agent Without Sacrificing Your Life!

So many real estate agents and team leaders around the country that I have conversations with, they struggle to get their business off the ground. And so I want to go through what I mean when I say leverage, lead generation and how it can help you in your business. You know, real estate and traditional success in our industry is really, really hard. You'll work every bit of seven days and somehow I've done it. I've been there. We rationalize that we have freedom in our business, right? Just because you can take an hour off on a random Friday, yet you worked every other evening and you sacrifice an entire weekend to serve a client, maybe you were out with buyers all weekend. We somehow rationalize that we have freedom as real estate agents, right? Maybe it's a little different than sitting in a cubicle. And at the same time, you know, we are slaves to our business. So what is leverage, lead generation? That's the question I want to answer today on today's video. If you're looking to build a real real estate business, make sure you stick around to the end of this video. I'm going to offer you my book. I wrote a whole book about my journey. Other members who have been successful in this agent to owner sort of transition. It's my scale or die book. So stick around to the end. I'll let you know how to get it. If you like the video, hit the like button, subscribe to the channel, turn on notifications and make sure you leave comments as well. I'd say the biggest difference about my approach to real estate and looking at real estate as a business versus something you do as an individual agent is the fact that I've always focused on systems and processes. Now these are the least sexy things you can talk about in business, right? We're all focused on like lead generation and how maybe I can pay this company called Zillow to generate a whole bunch of leads for me or you know, seller lead generation. There's this company that if I just give them $12,000 and 20% of every check that they generate, they're going to solve all of my lead generating problems. I've done both of those things and they don't work. I've spent more money than you can ever imagine on the things that don't work in real estate in terms of building a sustainable and profitable systems driven real estate business. And so today I wanna break down the three areas that you need to focus on. When I say leveraged lead generation, leverage lead generation and conversion. It's these three areas that are gonna give You a foundation of just constant high quality buyer and seller leads. So the first category that we focus on, and this is for everyone that enters our world, whether you're coming in through our business, foundations program or our higher level programs, graduate or boardroom, this is database marketing. And it surprises me how few folks focus on their database and are able to communicate with it in such a way where you can generate business from that database. And it's not the most fun work. It involves time blocking, 30 to 60 minutes a day where you're literally putting a database together like it's really mind numbing. Here is the mindset ninja trick I want to share with you. If you view this pillar of your business as worth a million, a million five, $2 million a year of future business, I promise you, you will make, you will put those time blocks in your calendar and you'll stick to them. So think about your database marketing efforts. You know, do you have a database? Where's your database housed? Have you gone through and deliberately taken your Insta followers, Your Facebook, your LinkedIn contacts in your phone, maybe in your Google account? Have you taken all those contacts into one place? And a place where you can just constantly communicate with folks and simply add value on a consistent basis? That's all database marketing is. It's mostly, if you've read the book Jab, jab, jab right Hook by Gary Vee, it's mostly just constant jab, jab, jab, add value, add value, add value. It's the most fun thing you'll do in your business because there's very little pressure involved and folks are going to want to hear from you if you put out the right content. And so that's number one is database marketing. Number two is listing marketing. Again, I have tons of conversations with agents and team leaders around the country. And this is not paying someone else to generate listing leads for you. This is not outsourcing, you know, your inside sales efforts to either offshore or somewhere else in the US this is not paying radio and TV $100,000 a month. I know guys that have grown their business and lost money in the process because they've done things that don't work inside the right economic model. And so when it comes to listing marketing, what are the things you could do that are low cost, high return? Our expired and FSBO direct mail system it generated. I want to say we just looked at the numbers recently. It was like 68 inbound calls in a tight real estate market where there aren't many FSBOs and expireds, 68 inbound calls in like a 30 day period. Do you have a pillar in your business that consistently generates listing leads? That system cost me less than $1,000 a month. It involves a couple pieces of NINJA technology. It's not all that complicated. And so do you have a way to get inbound leads from sellers? That's listing marketing. So think about your listing marketing efforts and are you generating consistent listing marketing leads? Then we have buyer marketing. Again, this is not paying Google or paying Zillow or paying realtor.com to squeeze somebody through a forced registration process on a website. This is generating high quality buyer leads where it's you communicating with a buyer, not having Zillow or Google in between. Right. What are you doing to generate high quality buyer leads? This is stuff as simple as your yard marketing program. When you take a listing, how many yard signs do you put in a yard? Do they have specific calls to actions? Are you generating inquiries and how are you fielding those inquiries? Then an open house system. I've done an open house before where I literally slept for like a two hour time period because nobody showed up. Right. That's not an open house system. Our open house system, 30 to 60 folks that can come in and you'll get two to five legitimate closings per open house that you run. But there's a system involved. Right. So what is your system for generating buyer leads? Buyer marketing. So there's database marketing, listing marketing and buyer marketing. And are you viewing lead generation through the eyes of leverage? What if you couldn't pick up a finger or do anything today to generate leads? Is your business consistently generating leads? You know, every week as part of my one day week in real estate, I look at all of our lead sources and the leads that were generated. I didn't do any of it. Yet every week we generate over anywhere between 100 to 150 either referrals, listing leads or buyer leads. And we don't have any paid lead sources. So this is not something I'm just throwing on you. And you know, I haven't done it myself. We've gotten out of all of the junk lead sources that most of the industry is still addicted to. And you can't do that if you want to have a leveraged, profitable, sustainable business that serves you outside of it. And you're not grinding seven days a week. So hopefully this inspired you to look at your business a little differently. And if you're at the point in your journey where you wish there was a resource where if I could just see like step by step how this looks. And you know, he talks about like listing marketing, database marketing and attract, and drivers and accelerators. I wrote a book, it's called Scale or die. Go to ScaleOrDieBook.com or click on the link below. I lay out my entire journey and I think I have seven or eight of our most successful members and I lay out their journeys as well. And it's the same roadmap that we use to build a highly profitable, highly systems driven business that gives you time and money freedom. If you like this video, hit the like button. Make sure you subscribe, turn on notifications, and as always, please, please interact with me through comments. It's what keeps me going and keeps me up here doing these videos. We'll see you in the next video.