Local service pros should build a database from existing contacts and stay in touch with weekly emails, Facebook Lives, and market updates. Use sponsored giveaways and curated content to keep people engaged without spending much.
Go into your phone, go into your Gmail or email. You're going to want to go into your social media. And everyone you're either Facebook friends with or that you follow on Instagram, if they live locally, anyone who's in your phone that you know, they know like and trust you, or anyone that's in your email that you've emailed before. Service providers, your dry cleaner, your carpet cleaner, your lawn person you know, people you work out with, people you go to church with, you. You're building a database from the ground up and you're adding value to it. Easy thing to do in terms of no cost. Touch points with a database. Do a weekly. Well, we recommend we've got a series of Facebook lives and Facebook posts. Or Instagram, if you use Instagram very strategically, sort of laid out a weekly market update or a monthly market update. You can have your lenders or vendors sponsor giveaways that you can offer to your database. So you could send out an email every week with something that inspired you from that week, like a YouTube video that you watched. It has nothing to do with real estate. You just want to think of ways to add value to your database.
