A coaching talk advising entrepreneurs—especially in real estate—on transitioning from working in their business (technician) to building a scalable, systems-driven business they can step away from. The speaker explains the roles of technician, manager, and entrepreneur, emphasizes creating repeatable systems (franchise-style, McDonald’s analogy), and warns against personal/expert-dependent businesses while sharing personal anecdotes about growth pains and client-focus tradeoffs.
So I'm going to quickly go through kind of e myth because I want you to be sort of grounded in what this thing looks like and sort of the mindset to how, even if you're in production, what you should be thinking about the future, you know, future co. So the entrepreneur myth says that most new businesses are not startup entrepreneurs who set out to build a strong business. So most of you got into real estate. Not with the picture of building a business that you can step away from. Right. Did anybody get into it with like that be honest, that clear intention. So very few people. And I'll say even I think God got me into this business. But even I didn't know exactly. That was because I. So to that question, I can't say I would really raise my hand to it, but once the buyers took me out whenever they wanted and I had a baby and a wife that thought I was like poor porn upstairs at night, it was obvious that I needed to build a business. So most business owners focus working in their business. And like I said, if you view it as man, two years from now, I've got to go franchise this thing, and I've got to show the people that are going to pay me 250 grand to get into my franchise that I've got it dialed in. It's a business in a box, and I can basically train you how to do it. That's where you want to be. That's where you always want to think. So everyone sort of get technician. Technician is the person that's working in it. I think Tony Robbins calls this the artist. This is the person that thinks they have to list properties forever. Like, there's nobody that can go list properties. Like, just stuck in the technician role. The manager, that's the person that puts in the systems, and the entrepreneur is the person that goes to conferences like this and comes back with 100 things that they dump on their team, but they do it every three months. And their team's like, oh, you suck. Don't. Don't leave here ever again. So obviously, you have to have all three of these in you. When you build up the corporate model, you could be the entrepreneur. And you've got artists, you've got technicians, you've got managers, you've got an operations manager that's making sure the systems that are built are running smoothly and always improving. So this has been something only because I've been to Disney a couple times. Really the thing you have to realize now, and we covered it yesterday, was it's important to Think about the client. When you're focused on getting from 50 sales to 300 sales in two years, the client gets lost in there because I've been there. So wherever you're at making sure that what you're building is there's a time where it's fast and furious and you've got to sort of break through. We were talking this morning about there's that like one year that's just a tough year for me. It was the 1.2 million top line year where I didn't make really any money. And so it is a fast and furious, let's just get through this year. Like I made more money the year before at half as small than I did that year. And it was just like, let's just get through this year. So I was willing to accept a little bit of a decline in customer service. But keep this in mind. I think you'd be better off by doing it earlier than I did it. So systems dependent rather than personality or expert dependent. Their analogy is McDonald's in this book. So you know Ray Kroc and McDonald's and it's like low skilled people, you know, McDonald's opens. I forget who I was talking to. McDonald's opens everywhere. And the thing is busy on day one and it's operating smoothly and it's just total, total clockwork. I mean, total franchise prototype. Roll those things out where.
