Lars Hedenborg explains that a real estate agent's brand isn't a logo. It's what clients say about you when you're not there, shaped by how you listen and show up every day.
So kind of lay out the frameworks that you would use with somebody to help them kind of go along this journey to, you know, creating a brand in our vertical.
Sure. So I think the first place I want agents to start thinking about is basically start listening, which sounds simple, perhaps is not easy. What I mean by that is there's an unexpected place that your brand is hiding, and it is staring you right in the face. As a realtor, you are your brand. You don't have to overthink your brand. You do not have to fit into a box that someone has told you is a real estate marketing brand. The way that you sound on the phone with a client or in person with a client is your brand. And I think sometimes what I've seen in the past is that agents get very focused on a logo because it's something that you can touch and feel. And suddenly that agent is like, my logo needs to be perfect or my brand is ruined. Your logo is not your brand. Spoiler alert. Your brand is everything else. And Jeff Bezos says it perfectly. Your brand is what other people say about you when you are not in the room.
