Accountability works best when framed as something you do for someone, not to them. The speaker argues it requires clear success metrics, a regular check-in partner, and practices like those used in Real Estate B School to actually stick.
Accountability is the toughest thing that team owners have to or team builders have to wrap their hands around. It's the thing that they don't like to do. The challenge is accountability is not something you do to somebody. It's something you do for someone. I have yet to find a way in any area of my life that I claim matters to me to achieve at a high level without accountability, without agreeing that these are the metrics of success. And I need you to come into my world consistently to check up, like, am I actually doing the things that are going to make me successful? That's all accountability is. And there's some simple practices that we put in place at real estate B school to help folks that maybe aren't used to accountability, for those folks to be able to do accountability and to engage in that act of love. Not act of love, the way that came out. Accountability is love, I guess, is what I'm trying to say. I'm blushing as, as this recording is going on. So if you struggle with accountability, there is a right way and a wrong way to do accountability. And it's just entering into an agreement with somebody that, hey, in order to achieve your goals, your financial goals, and maybe the amount of hours you put into the business and the amount of stress you want to endure, you have to agree to these things. And if I can get you to agree to these things and for us to partner together, I'll hold you accountable to the activities that it takes to achieve at the level you're telling me you want to achieve.
