Expired & FSBOs: How Real Estate Agents Get MORE Listings and Income

9 Aug 2025

Watch on YouTube

YouTube talk advising real estate agents to continually target expired listings and For Sale By Owner (FSBO) properties to gain listings and increase income. The speaker emphasizes persistent outreach—calling and direct mail—especially to older expireds, and recommends sticking with a mailing strategy long enough to see ROI. Notes that market conditions (inventory, days on market, interest rates) affect the availability of expireds.

Let's talk mindset with expires and FSBOs is that I think every agent should be doing something with expireds and FSBOs forever and always and never stop. That's my fundamental belief is that it's not okay if you want to list homes to ignore expires and FSBOs. So then the question is what what are you going to do to expires and FSBOs? Are you going to call them, are you going to direct mail them or you do the new ones, the old ones. I would definitely go after old expireds. I would definitely I would just use a I mean we only used a single mailer and I think we may have upgraded to three. I think it could all work. So getting something in the hands of an expired is is massive leverage that will ROI if you stick with it long enough and the market may not have expireds now but in in our market anyway listing inventory and days on market is expanding and that may change if rates go down here.