A short instructional presentation explaining how to leverage expired real estate listings using a direct-response marketing system (postcards, letters, handwritten notes) to generate high returns and consistent listings. The speaker claims large personal success (dozens of listings and significant GCI) and gives tactical emphasis on mail-based outreach and modest technology use.
Expired listings are getting ready to explode in your market. Here is how you can take advantage of this trend and sell one, two or three expired listings per month. Back in the day I got up to 92 listings, mainly from an expired direct response system. I did not like outbound prospecting or cold calling expired sellers. So I developed a direct response system where either I would send a postcard, a letter, or even better, a handwritten letter. One of those three is a 25 time return on investment. There's a little bit of tech involved, a little bit of effort involved, but you will get back 25 times the money you invest in such a direct response program. One year I did 750,000 GCI just from our expired and FSBO direct response system.
