New real estate agents should build a database of people who know and trust them. An agent with 250 contacts generated 42 closings in a year. Regular simple touchpoints, not necessarily about real estate, will get roughly 10% of your database to send you business within 12 months.
Approximately 10%
250 people
42 closings
If I was starting out as a new real estate agent in the current environment, the things I would do to differentiate myself I would build a database of people that know and trust me. A database is just a list of people that actually know you. They like you and they trust you. Your job is just to stay in touch with them over time. If you develop those relationships, 10% of your database will send you a piece of business in a 12 month period. I just did a training with an agent who has 250 people in her database. She did 42 closings last year just with the database. I think most agents over complicate it, sending them a weekly market update or an interesting article that you came across. It doesn't even have to be related to real estate. You just need to make sure that you're top of mind with people that know and trust you and they will refer you to their friends and family.
