A real estate agent's guide to getting referrals through intentional client service instead of pushy database calls. The speaker shares how a dentist office used quarterly contests and Google review requests to drive business, then offers a free 10-page workbook with scripts and email templates.
Oftentimes we're not looking at the person right in front of me, the person that I'm giving up evenings and weekends for, and the person that I would do anything for. A listing client or a buyer client. What if we did such a good job with that person and we had systems put in place and what if we could design a process that the only logical byproduct of working with us through this designed world class process, this world class service that they would get from us? The only natural conclusion a client of ours could make is to refer business to us without having us beg for it. Some agents will call their database four times a year and do the whole family, occupation, recreation, dreams. And by the way, who do you know that might be looking to buy or sell? And it's so contrived, it's just not the way most people operate. When a real estate agent calls you and they try to BS about your family or your dreams, chances are they're just going to ask you for something at the end. Rather than take that approach, I took this experience at this local dentist office. I went back to the office and I said, we have got to stop the presses. At that point I think we had 50 or 60 Google reviews and instantly implemented a process with quarterly contests. We tested everything, by the way, in the description here there's a link to grab this. This 10 page document has all the scripts, exactly what you'd say to people, exactly how you'd solicit the approach, post transaction, email templates, all this. So go to the description and click on it and grab your copy of.
