A short talk advising solo real estate agents to fully establish a sustainable, inbound lead-generation and sales conversion system and disciplined productivity routines before recruiting or hiring other agents. The speaker emphasizes tracking numbers, time-blocking, and performing key performance activities (KPAs) so hiring is done from business overflow rather than desperation.
We have people come into our world and they're like, you know, I want to start a team or I want to build a brokerage or I want to invite other agents into my world and then I'll dig into their own business and I'll find out that they haven't even figured out how to build out, you know, sustainable, inbound, organic, you know, lead generation systems, all the conversion systems, all the sales frameworks. Like they don't have a business that is completely dialed in and they want to let someone into their world. They're not time blocking themselves, they're not tracking their own numbers, they're not doing the basic bare minimum requirement to make sure that you're a highly productive like working in the key. The things that make you the most amount of money. There's key performance activities, KPAs as we call them. So that's the first word of advice. Get busy enough where you have an overflow of business and then you earn the right to bring someone into your world and exit showing homes or exit working with buyers. But you're doing that out of an overflow of business, not, you know, just you don't feel like working and you're just magically going to have these agents, you know, become busy or whatnot.
