Gary Vee's "Jab, Jab, Jab, Right Hook" Strategy for Real Estate Agents

3 Jun 2025

Watch on YouTube

A short instructional piece applying Gary Vaynerchuk’s 'Jab, Jab, Jab, Right Hook' content strategy to real estate agents. It recommends multiple non-sales content 'jabs' (four content pillars unrelated to real estate) followed by a targeted 'right hook'—an explicit market-related call-to-action such as a Friday market update directing users to a home valuation URL. Emphasizes authenticity and building know-like-trust; references Russell Brunson's 'attractive character' concept.

Don't be a me monster Online I mentioned the book Jab Jab Jab Right Hook by Gary Vaynerchuk. The concept here is that you've got your five content pillars. Four are not related to real estate. So it's actually jab, jab, jab, jab, right hook. The right hook could be something like your Friday Market update, where you're giving a market update. So it's about real estate and then you're saying, hey, listen, if you're looking to even just get an evaluation of your home, prices have changed dramatically in the last 12 to 24 months. Just go to larshomeval.com and I'm happy to put some information together for you so you can have a really good idea of what's going on in the market. That's the right hook. Everything else you post is not geared toward having people take a next step with you. It's just interesting content. It's getting people to know, like and trust you. Russell Brunson, guy that created Clickfunnels, he calls this your attractive character. So people are going to be way more attracted to someone that's being authentic.