Getting To The Top 1 Percent Of Real Estate Agents In Your Market

In an overcrowded sea of real estate agents in most every market across the country, how do you rise to the top 1%? You know, this concept of the 1% oftentimes has a negative connotation in real estate. That's absolutely where you want to be. The problem is, when you get there, you need to make sure that you actually have a life worth living and you're not working every evening and weekend. So that's the only thing I'll pick on about the top 1% in real estate is making sure that you get there with the proper tools and systems in place. If you stick around to the end of this video, I'm going to show you the five steps to grow your real estate business to $1 million in GCI and beyond. If you like the channel, please subscribe and turn your notifications on and make sure you comment on this video as well. When I think about, you know, going from a busy agent, you know, maybe not having the type of success that they want to, absolutely getting to the top 1% of 1%, I think about Dave Friedman in Charleston, South Carolina. When I met Dave, he had just come off a year where he sold 35 homes in his market, and he was working, like, every waking hour, and things were not great with his wife, Hayley. He shared that with me publicly on a video. So I feel like I could share that here. He didn't really have a path to elegantly, you know, ascend in his business, sell more homes, working less hours so he can do the things that really matter in life. So the top 1% is this great thing. We want it at the same time. We don't want to give away our life to achieve it. So Dave, I remember he came to our first. It might have been our first intensive workshop in August 2014. And I know this date, I know it exactly, because In August of 2018, Dave attended our fall intensive workshop in Charleston, South Carolina, is where we held it. So four years later, he left me a VOX message. And he said, you know, man, I was just going through. He was in the process of moving. He said, man, I just went through a bunch of old stuff, you know, getting ready for the move. And Haley handed me a box of, like, workshop materials from, you know, different seminars and stuff I've been to. And I found the one from fall 2014. And he recalled that his big takeaway was to hire a buyer's agent. Keep in mind, he just came off a year where he sold 35 homes working 70 to 80 hours. That's top 1%. And four years later he sold 350 homes working less than 40 hours a week. And so when I'm talking top 1%, I really mean a fun game is like, how do you get to the top? But get there in a way where the business is sustainable and it's not going to have this collateral damage in the areas of life that matter more. And the key things that Dave focused on was, you know, he knew at the time that he needed to sell. Like there are different priorities that you have to focus on at different points in your real estate business growth journey. And, and the key aspect for, you know, for a sales business is selling. So how could he delegate everything off of his plate except selling? And he hired an administrative assistant who focused on building out the systems that real estate B school provided. And he was focused on selling. And then he focused on bringing a couple buyer agents onto his team so he can, you know, not work with buyers anymore. And so it's this mindset of how do I need to set up the business in a way where it doesn't rely on me 100% all of the time? And that's really the focus of, you know, agents turned team leaders turned business owners, the 1% of the 1%. It's this mindset of building a business that doesn't rely on them showing up. Fast forward two years later, you know, into 2020, and Dave will sell about four and a half million GCI, about 450 units in this market. He doesn't go to the office anymore. He's got multiple businesses. He works about 20 to 30 hours a week, and he's got a leadership team that runs the show. So he's top 1% of top 1% of top 1%. He's really achieved at a high level. And the takeaway is this mindset of a top 1% is that I can't be the one running a sign over to this property or, you know, swapping out a lockbox or, you know, designing a brochure or entering a listing into the MLS or even showing buyers homes? Right. There are a dozen jobs you can do as a real estate agent, but are you focused on the things that actually get you paid as the top of the top of the top? And it's this constant sort of looking for opportunities to delegate so that you can elevate, right? Delegate and elevate, delegate and elevate. And we do this every 90 days in Real Estate B school. We have this three year vision, a one year plan, 90 days at a time we, we put together an ideal week and we delegate to elevate so that our ideal week on paper becomes reality. If you're at the point in your business growth journey where you wish I just, I just, I would love there to be, you know, like five steps where I can go 1, 2, 3, 4, 5 and I can build out a business that doesn't depend on me. I'm able to scale and I could be the top of the top. I built that out for you. It's our five steps to $1 million in GCI and beyond in any economic climate. Just go to realestate businessfreedom.com that's real estate business freedom.com and if you like the channel, make sure you subscribe and turn your notifications on and make sure you comment on this video. If you have any, any questions or if you want to challenge me in any way whatsoever. We'll see you on the next video.