Real estate agents with existing clients can grow by building a world-class client-care system. Schedule specific weekly check-ins asking for feedback on your promise and communication. Honest feedback and service that justifies your fees creates sustainable referrals and a competitive edge.
Most agents don't have a client to work with. So if you're one of the agents that are working with clients regularly, you could easily grow your business from this one strategy alone. And it takes a little bit of effort, right, to put together a client care experience that is world class. To build out a system with touch points. Maybe in your CRM, you have a transaction plan where it reminds you to touch base every week with a very specific conversation, not just the general conversations you're having with a seller or buyer client about their transaction. This is a specific conversation where you're checking in, you're saying, hey, Lars, I just wanted to check in. I know we're sort of on the daily talking about our transaction, but remember that promise I made to you back when we started working together? I wanted to take just a minute to check in on how I'm doing against that promise. Is there anything I could be doing better or differently around communication or expectations? Most agents are afraid of the answer. But if you're going to be in this business for a period of time, that wide and deep moat being the service you've provide and the kind words your clients say to you, the only option you have to have a thriving service business is to provide a service that is worth what people are paying you.
