A rookie real estate agent hit 52 closings in one year by focusing on two listing appointments per week and staying in constant contact with prospects through texts, calls, videos, mail, and doorstep visits. The strategy was narrow and repetitive, not scattered across many tactics.
That's the motivation. I tell everyone, if you're starting over at zero with your database, the awesome part is if you could sit down and get 10 people in there and run the touch system, you've got a deal and you could do it at scale. There's 1.8 deals there in the next year with the proper touch program. A lot of times we focus on too much. We do 12 things at once. We're fighting a very difficult fight in this industry. Too many agents, not enough closings to go around. This rookie agent, she's like, I'm gonna sell 52 homes. Her mission was to go on two listing appointments per week. I just want to sell 52 homes, and I'm going to do it by focusing on listings. She went after expires and fizbos. I can text, I can call, I can send videos, I can mail, I can show up at their door. Because she was focused on going on 104 listing appointments to a week, two a week. Seems pretty reasonable, but doesn't seem like the craziest thing in the world. If I look back on an agent's week and audit where they spent their time, it wasn't this focus to go on two listing appointments. You could do a lot of things to get to 50 closings, but what are your couple things that you're laser focused on to really lock in the 50 closing?
