As AI floods social media, local service businesses win by going personal. One forecast says 80% of content will be AI-generated in two years. Gary Vaynerchuk's advice: stop competing at scale and lean into what AI can't fake, your actual community.
80% (as stated in the talk).
We're more disconnected, we're more, with AI and robots and like, it's not like we're going to become more connected. I think people are going to crave even, even more of that. 80% of social media content will be AI generated in two years. Yeah, I mean there's already like AI generated influencers that have massive followings, that are generating massive income, you know. Yeah, it's, it's, it's wild. And there was a quote, it was by Gary Vaynerchuk and this was recent, but it's kind of coming off of his book the thank you Economy, where he said, unless you're the person, you're developing the AI and you have the big bucks and like you're leading the charge in tech, you need, you need to go the entire opposite way. Like the way to build a moat around a local service business is not to think that you're going to get a thing, AI generated thing and compete with AI. Your job is to go like super hyper local and personal. Like to Joe's point is like personally leave video text to everyone and say, hey, listen, it's my birthday turning 39, come celebrate with me on the 15th. That's the way. Because the town is probably on the radio generically promoting that thing. I just think that the personal touch is going to win the day in any local service business.
