How Google Reviews Help Real Estate Agents Get More Clients

3 Jun 2025

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Speaker (a real estate team/agent) recounts an anecdote about initially having ~50–60 Google reviews without a system, then deciding to actively implement Google reviews across their business by soliciting past clients to build social proof and digital presence. They contrast that early state with much larger accounts ("2,600 reviews") and note that high review counts enable options like Google Local Service Ads and better online positioning. The clip emphasizes treating one- and two-star reviews as opportunities (responses available) and building a systematic review-collection process.

Questions this video answers

About 50–60 reviews online.

2,600 reviews (referenced as an example of a large account).

Don't worry about people giving you one or two star reviews. You get the ability to respond. I love the one and two star reviews because it makes you feel like more like a regular business and you're not this enigma of everyone just loves you. At the time, we had 50 to 60 reviews online, but they were just naturally people would just go over and review us on Google because we had a Google business profile set up, but not a system around it. And I immediately left the dentist, immediately went back to the office, which is not what a business owner should do. And I said, stop the presses. Starting today, we're going to be implementing Google reviews in every aspect of our business. So we went back to past clients and just a heavy push and focus on making sure that our social proof and our digital footprint reflected the fact that we were the best real estate agents in all the land. Now, of course, 2,600 reviews, you know, they've got a ton of business, gives you the ability to probably do some Google local service ads and you have to position yourself and your digital footprint and what people are saying about you in the right way online.