A short real-estate motivational/instructional talk arguing that systems, automation, and delegation—not superior sales skills—are the key to dramatically increasing income. The speaker emphasizes delegating simple tasks (e.g., CRM data entry, direct mail setup) and repurposing low-value time (like time spent in the car) into higher-value activities or delegating them.
This agent is better than me at real estate. Done more deals than I've personally done it. But I've taken a thousand x more money to my bank account because I understood the power of systems and automating and delegating and all of that. These could be little two hours a week. I do this thing and if I could get someone else to do it. Like you're trying to run the FSBO direct mail system, but you're finding yourself taking too much time, putting the data in the CRM and then sending out the letters or whatever. That is something that a 13 year old can do. Log into your account and set up the letters in their home. And if not your own teenager. So there are creative ways to go about some of these systems where you build out the capability and then you can delegate it. That's the magic of building a business. The biggest area that I see of opportunity is evaluate when you're in the car. So in the last two weeks, all the time you spent in your car, what were you doing? I would argue unless you're driving to a listing appointment or to a closing, 90% of the other time is probably spent on stuff that is a personal errand or a business errand, meaning that you're probably doing 15 to $20 an hour work most of the time you're in the car.
