Jeremy Larkin from St. George, Utah met Lars Hedenborg through a real estate marketing network and adopted his strategies to streamline his marketing. He credits Lars's no-nonsense coaching style with improving his business efficiency and reducing stress through practical business planning and self-paced resources.
My name is Jeremy Larkin. I'm out of St. George, Utah. I met Lars. We were part of a national marketing network, kind of top real estate marketing firms. But what I realized when I got to know him is that he was doing some things that I was clearly not doing. As a matter of fact, he was doing a lot fewer things than I was doing. And I was kind of like playing in the mud all the time, chasing squirrels. New marketing systems driving my team crazy, changing all the time. We were doing good business, but we weren't anywhere at the level that Lars was. And when I realized, this guy's figured out how to do way more than I'm doing and less time than I'm doing it and with a lot less anxiety, I said, I've got to engage with him and find out what he's doing. The biggest change I made in my business, and I will say it kind of comically, he teases me about it, is I described to him one day how much marketing I was involved in. And he said, man, this is exhausting. You must be exhausted. Your admin has to be. I was exhausted, and Lars has helped me cut away so much of the nonsense that really didn't need to be done and base my entire business on four or five marketing pillars. Stop chasing those squirrels and really do more and less time. It's my life is better, it's getting better. And if I will continue to move forward and use what he's leveraging with me with or helping me leverage with, I think I can really step out of my business within the next several years. I've been to a lot of events. I've been to real estate seminars for 10 years, and usually it's a lot of rah rah, and that's great. There's a place for that. But with Lars, he cuts away all of the big, heavy motivational speeches and gets right down to what I call the nitty gritty of business planning. Personal development, personal goals like my own life vision, writing it out and actually putting a plan together that's an executable plan based on principles to move forward, leave the event, and actually really change my life. Not just another motivational speech. Most of us don't need motivation. We when you come to a high performance event, you're already really selling a lot of homes. We need hardcore business strategy, and that's what Lars offers for us. The thing that threw me off with Lars coaching initially, and it was almost a little off putting, is I was used to this coaching where you had a weekly accountability call. And they'd say, did you make your calls? Did you do this? Did you do that? It was like talking to your dad, you know? And what I realized with Lars is it's very different. You block the time and schedule the time at your pace when you want to block a call. But he has an entire library and kind of array of services and systems all available. His entire resource, everything he's ever created, ever to sell 3, 400 homes a year, is available to us at a click of a mouse. So it took some getting used to. Wow. This is self paced. This is as fast as I want it to go. I reach out, I block an appointment with Lars, and we take it from there.
