A short excerpt from a YouTube talk advising listeners—especially real estate professionals—to spend more hours on their highest-dollar productive activity (e.g., phone calls with buyers/sellers) and to create leverage via systems and teams to delegate non-productive work. The speaker argues that many people under-invest time in high-value tasks and should intentionally increase those hours to make more money.
He was willing to put the amount of effort into his highest dollar productive activity as many hours in the day as possible. And he decided like if I can make $1,000 an hour being on the phone and having conversations with would be buyers and sellers, why wouldn't I do that more hours per day? And some of us are like, I want to prospect as little time as possible every day and just hope everything's going to work out right. So whatever you think your dollar productive activity is, you need to do more of it and then you need to build leverage around you and systems around you and have people come around you and do the things that are not dollar productive. This is a baseline philosophy of for sure real estate team builders and real estate B schools that you're not making the kind of money that you want. You're not spending enough time doing activities that make you a lot of freaking money. It's not rocket science yet it escapes most of us most of the time.
