How Matt Greco is Gaining Momentum in a Brand New Market

Actually, I've known Lars for quite a while. He and I had met some years back in actually a different coaching program and so we had become friends through that. And you know, and that's where actually I had really kind of, you know, the privilege, just, privilege of just seeing his business, you know, take off from just being a brand new single agent in the business to, you know, to what he's brought himself out to now. So, so once he started his coaching program, obviously I had known firsthand and seen firsthand what he had done. And so to me, it seemed like a pretty natural fit for me to work with him.

Okay, and could you describe where your business was at, at the point that you reached out?

Yeah, so when I started with him, kind of was in a really transitional time in my business. I had really just just shifted to a different market and so was really just trying to re. Establish and gain some, some new, some market share in a totally new market. And so that's, that's really where I was when I started with him.

Okay, and was there a tipping point that made you say, was there just, you know, were you straight? Was there something that made you say, I really need help with this area of my business?

Yeah, you know what? Because actually I had made a shift and was having just a harder time gaining some market share than what I had expected. Just having a more difficult time cracking into the new market than what I had anticipated. And so that was one of the things that had led me to seek out and look for some better ways of getting after some new business.

Okay, so when you did first start working with him, what did you start working on right away? What did you need to implement?

So the first things that we worked on, first things that we implemented was a very strong online fire lead generation system. And so that's been, you know, that's the very first thing, as well as just going after expired score listing opportunities. And so those two things are still the two biggest lead generation and opportunities in my business right now.

Okay, so since making those changes, what kind of results have you been seeing?

Well, now, so we're into this for, as I said, a little over a year and definitely gaining a lot of momentum in this market, closing sales in this market. And my online buyer lead generation system is just packed full of opportunities for people that are going to be looking to buy in the upcoming months and years that works without my higher lead generation. And so definitely a lot of opportunities on my plate right now. And we're really just really excited about the momentum that we have going into this year because I think it's going to be, this is going to be a really big growth year for us, for me.

Yeah. So More specifically in 2015, what are you working on implementing? What are your goals going forward?

So in this year, so we're looking to start specifically to implement, you know, just a couple of, you know, just to kind of build out a little bit better some of the key systems as far as really dialing in some of the listing and buyer systems to have it really, you know, streamlined and dialed in. And then we're going to really. This is going to be a people year for me, so I'm going to be looking to bring on some buyer specialists and administrators as well.

Had you done any real estate coaching in the past?

I have.

Okay. And how in your experience has Lars been different up to this point?

Well, differences are that, you know what, Lars is a guy that I think doesn't just talk the talk, but he's, he's walked the talk as well. And he's, you know, he's really achieved in his business. I think what honestly very few people in this industry path where not only have they grown their business from say, just being a single agent that is doing a fair amount of business to being a highly productive single agent, growing, you know, building out a team, but now, you know, stepping out of his business. And you know, as I understand, he's really only in his business about one day a week now. And so, you know, that's one fundamental difference I think between Mars and a lot of coaches that have really built out a true business with his team. And then, and I think that shows in what he's able to provide as far as content and coaching for his clients because everything that he turns out is very turnkey. You know, it's a lot of things are just really cut and paste. It's not things that have to be recreated. So there's a lot of very turned fee type systems that he's able to provide for the client.

Okay. And do you have any stories of benefiting in your personal life outside of the business?

You know what I would say I'm still kind of in withdraws of the day to day grind of my business. So I wouldn't say maybe I'm necessarily opened up to more free time at this stage, although I could definitely see where this is going and see that, you know, not only is a greater income, you know, on the horizon, but also more time to be able to do the things that I really want to do. I guess I would say that, yeah, you know, with some of the additional systems and lead capture and automation, it definitely has freed me up just for maybe being maybe so glued to, you know, my phone or email and just being able to, to separate a little bit more work time from family time.

Okay, and you and I met at the event down in Charlotte. Could you describe your experience there? Just any, anything, any big takeaways that you got from the intent, the high performance intensive down there?

Sure, yeah. That was a great two day session. I think probably went into it looking or expecting what you're going to get from maybe a lot of other real estate type workshops which is, you know, just a lot of new, you know, shiny objects or whatever to chase down. But what we really got down to just focusing on just the things that are important to us in our business, in our personal lives, and really just refining and simplifying and creating, you know, some documents that will make it very easy for us to focus on, you know, the fewer things that are our highest priorities and keeping those things top of mind in front of us. So I got a lot out of it. You know, it was definitely a great workshop.

Okay. Were you skeptical at all before signing up? I know you were friends with him, so it might not be like signing up with another real estate coach, but just tell me your thought process going in.

Yeah, no, you know what, I wasn't. Just because like I said, I did have that firsthand opportunity to, you know, you know, not only who he is as a person, but also know what he's done in his business. So in my opinion, I definitely think he's the very top invest real estate coach in the industry right now. I don't think that there's anybody in the industry that has done what he has accomplished in his business and there's nobody that's teaching the concepts in the simple, you know, step by step approach that he is in his coaching program. So.

Okay, and what advice would you have for someone who is just getting started with him or who's kind of in the middle of the program like you are right now?

I would say for somebody that's just getting started, you know, like any coaching program, you have to be open minded and you have to be willing to do the, you know, take the steps and maybe take a fresh look at everything that you're doing, you know, so be willing to implement the things that he's suggesting that you do for somebody that's maybe in the throes of it or is, you know, midway through or Whatever, you know, I think it's also maybe some of the same advice for me that I'm looking at saying, okay, you know what, I put a lot of different systems and programs in place. I still have additional things that I need to put in place, but I also want to focus on just really making sure the things that I have put forward are put forward and implemented in a manner that are 100% streamlined in efficient so that I'm not just kind of having a bunch of different things that are firing at 50%, but to really be firing at 100% with the things that I'm implementing and getting the most I can out of those systems before I look and start spending additional money on additional lead generation or whatever it may be.

Okay, and kind of similar question, but along those same lines, what about somebody who is on the fence about even beginning to work with Lars in the first place? What would you say to them?

You know, I would say, I mean, if you're looking for a better way, I think that you've definitely found it with Lars Edinburgh. He's not only has done, has he done what he's done in his business, but I do know him personally and I know the kind of guy that he is. I know that he will put forth, you know, 150 is that he really truly cares about, you know, the success of each one of his clients. And you know, I would say that it's, you know, during the fence and you're just not sure if this is the right guy or this is the right program. That's taking a leap of faith here. You know, I think will definitely pay off.

Okay, and what does success ultimately look like to you? You know, if we were here maybe three years from today, what would had to have happened for you to feel like you're successful with this program?

Sure. Three years from today, I would like to be completely out of the day to day production. And so my team would probably consist of probably like three full time administrators and maybe a half a dozen either buyer or listing specialists. And maybe I'm not working every day in my business, maybe I'm down to three or four days a week working in my business, but no longer having any direct clients or direct contact with any buyer or seller clients. So that's what I'm looking at. And then income wise that could vary, but definitely looking at, I guess the bigger thing, the bigger picture of what I'm working at now is just looking at being able to have a business that truly serves me and my family. So that we can pursue our other interests as well.

Okay, great. That's all the questions I got for you. Anything else you want to add while this is still recording?

Just that, you know, like I said, I think it's, you know, it's the very best coaching program, and he's the very best coach in the industry right now, beyond any shadow of a doubt. I've gained a lot of just from being able to be coached by him and just being a personal friend as well. And so, like I said, it's, you know, if you're looking for something that is going to push you over to the next level, then this is definitely it. Definitely a very legitimate program. Very turnkey legitimate program.