Lars Hedenborg built a real estate team doing 453 transactions a year, then resisted eXp Realty until a friend challenged him to actually look at it. One phone call on September 5, 2020 changed his mind.
I sold 27 homes in 10 months.
40 for my first full year. Five years later, 10 producing agents did 453 transactions.
So I kind of took some of.
That business background and like systems and.
All of that and just applied it to real estate.
And then in 2013, after I had built something that I didn't see a lot of teams doing, like a profitable, fully leveraged, I'm fully out of production, working one day a week. I started coaching others along that journey.
A lot of systems stay sustainability. What does freedom look like?
I started that coaching company and just four months ago I totally wound down that company. You know, same approach that I took in real estate. I coached a bunch of people one on one. I really figured out my craft and.
Applying the systems and tools that I.
Had learned in my production business and building a team.
And then I was able to basically.
Turn my coaching business into a team model.
Four or five coaches.
I'm running the lead gen, building the.
Systems and the funnels. I'm kind of that guy.
I'm more the wizard of Oz. Like, don't look behind the curtain. A lot of these team leaders are like P.T. barnum, well, what's going on here? You're so energetic.
And I'm just like, leave me alone. That lent itself really well to building businesses. And then in 2020, Saturday, September 5th, I just told this story. John Michish, who was the one that called me on that day, told me he's moving his brokerage over to exp. I'm like, what the hec?
We were united against EXP and now you're telling me.
And then he asked me a question, he's like, have you actually ever studied it? Like, I know we hate it, I.
Know we hated it together, but have you actually studied it? And I'm like, son of a gun, who told you to say that? Because I've never actually studied it.
And I just had a knee jerk reaction to the multi level. Like people coming at me like, ground floor opportunity for my personality type.
When you're coming at me heavy, where it's a ground floor opportunity, you're going to miss it. I just retreat.
And that was like most of the guys, not that there were that many, but you know, the few guys that.
Had reached out to me came in with that energy and it was very like I pushed away from it.
Then when John asked me if I.
Had studied, he's like, I'm not asking you to join, just study with me. That was on a Saturday, September 5th. I was licensed on Friday, September 11th, and I had to bust up a business partnership on the Tuesday in between there.
