Real estate agents are sitting on goldmines they ignore. Stop obsessing over CRM tools and call 10 influential contacts instead. Aim for five conversations daily and use a 60-touch follow-up system to close 10 to 15% of deals from your existing database.
10–15% closed transactions.
A 60-touch system.
At least five conversations with contacts in your database.
Oftentimes we think we have to overcomplicate and there's tech and AI and like can't figure out the CRM or I change CRMs. This database, this is your ready source of business if you treat it the right way. If you've gone years and you've not tended to a database or you've not organized it or added value regularly, it may be a little bit of a tougher climb. But I promise you, if you were to sit down as if your life depended on it and think of who are 10 people I could reach out to today that I know, they know like, and trust me, they have some influence in the community or maybe they're in a position at work where they have a good network. But oftentimes we just get too busy and we're focusing on different things. This is the foundational work we do. A million dollar agent method. It is nothing sexy, it is not glamorous at all. But we could generate 10 to 15% closed transactions off of our database with a 60 touch system that we install for our members. So start to communicate with your database every day. You should have a goal to have at least five conversations with contacts that are in your database offering something of value.
