Speaker (real-estate-focused) explains that building systems and quarterly projects using the framework from Brian Moran's The 12 Week Year enables leverage, freedom, and scalable growth (example: 10 agents selling 453 homes while the speaker worked ~5 hours/week). Recommends time-blocking business-building tasks each 12-week cycle (12 weeks on, 1 week off) to convert a three-year vision into quarterly execution.
The reason I was able to have 10 agents selling 453 homes and I worked five hours a week if I was in town is because I cracked the code on the systems around Legion and around leverage on client care. So if you're not thinking this way in terms of systems, a really good read. And this is moving toward more thinking like a business owner and building systems and getting systems going in your business to have a different business in the future. The 12 week year by Brian Moran. So get more done in 12 weeks than others do in 12 months. And this just lays out a very simple process and the challenge I have for you. And this simple process is you have to be working on projects, building systems in your business every quarter. Every 12 weeks, essentially. 12 weeks on, one week off. 12 weeks on, one week Off. And then you stack these years and you can achieve a three year vision. So three year vision, one year plan a quarter at a time, which is the 12 week year. And if you're not building systems and you don't have priorities and you don't have projects going on that are bridging the gap from the technical work to the entrepreneur, the vision of this business that gives you massive freedom and you can take vacations and achieve all your lifestyle goals and put your kids through college and buy rental properties and stack cash on on the regular. If you're not doing all that, it's likely that you're not time blocking business building into your calendar and you're not identifying the priorities which you'll do when you read. The 12 week year by Brian Moran.
