How Sean Hellman Will Match His 2014 Production in Half the Time

Sean Hellman, a real estate agent, went from 40-50 transactions to 25% growth in a single quarter using Lars Hedenborg's coaching system. He credits the four pillars framework, Commission Zinc tools, and a Facebook mastermind group for helping him build a team while aiming to be home by 6pm.
I've been licensed for 10 years, but I really started trying to build a team about two years ago. And I started out with a different coaching company and it gave me a lot of great ideas to help add to my business. But I had met Lars actually from that coaching company too, at a convention, and I've kind of watched him as he's growing his business. And what I really liked about his coaching company when I saw him doing some of his Google hangouts, is that he actually has a blueprint on how to build a solid foundation, how to build upon some of the basic things that we tools and marketing things that we have in our business to make it better. So that's something that right away attract me from what I was doing in the past. Before I hired Lars, I was sitting probably around 40 to 50 transactions, but everything, it seemed like I was just going from chasing the next deal. And I was going through a lot of different buyers agents too. Prior to Lars, I've gone through three different buyer's agents. And since then I've been able to keep one and add a second one that we're now up to a team of five. And we're on pace right now. Just this quarter alone, I grow my business 25% from the previous quarter. And I believe that by the end of the second quarter of this year, I'll match my 2014 production. And I really do believe that it's a lot of Lars systems that I stripped down my business but built up that foundation. And I'm continuing to add and implement a lot of things from his blueprint that I know that we're looking at bringing on two more buyer's agents now, and I'm in the hiring process. But a lot of it's about hiring correctly and not just hiring any buyer's agent. And a lot of those I've taken all these concepts and really just trying to copy as much of what Lars did to build his business and other agents that I met in this coaching company that are doing. The beauty thing about Lars coaching is that everybody has the same building blocks, same foundation, because we're all really trying to follow what Lars did to make such a successful team.
Okay, so when. And you mentioned a couple things, but when you first started working with him, what did he notice right away that you had to start implementing?
Well, it was that I had a lot of the right tools already. Like I was already using commission Zinc. I did have a CRM tool, and he noticed that on the surface I was using it, but he wanted me to go deeper and to utilize my commission zinc platform. He wanted me to maximize the potential. So he saw weaknesses on what I was maybe not correctly implementing, but he really helped me dive deep into my business. And instead of going really wide, he wanted me to go deep. That was something that I learned right away, was to build solid foundation, have what he calls four pillars of building your business. And that's really what I've been working my framework on. Here's the great thing about Lars. He really does care about you as a person and he wants you to be more of a well rounded real estate agent versus just 100% owned business. So that's. That's kind of the thing that I really like about his coaching company. It's just not about real estate and building a quality real estate team. It's also about building a quality life and really hitting what your true passion is. And just having a great real estate team that helps fuel what you're really passionate about. Whether it be your family, giving back to your community, your health. I mean, he really cares about. It's really easy in this business to get to be grinded down and burnt out. I run into that cycle a lot. So one thing that what's great about Lars coaching is on a monthly basis and it's usually more than once. It's about high performance and having a business that's worth having, but also having a life that's worth living. That's what I think is really powerful.
Okay, do you have any other stories about how Lars has been different up to this point?
Yeah, absolutely. There's a lot of accountability. And I think the great thing is that Lars, you can go back through and he has some really great modules that really explain his blueprint into four different pillars of the business. And you can go back at any point if you maybe miss something. And you can go back and watch a module that help improve that area. Whether it be like a buyer's consultation appointment to explain the Buyer Advantage program, or if you want to become a better listing side of the business, whatever point, you can have that 24 7. And the other really beautiful thing that I think, I don't even know if really Lars saw this happening, but our Mastermind group on Facebook is awesome. I go on there and can read for an hour and learn things that other agents are doing within our own community and take those ideas and take it back. That's kind of great. Anytime you have a hang up or a big question, you can throw it out to the group and you're going to get a quick response and you're going to get some really good insight. Then Lars will help come in on top of that and add his viewpoint. And a lot of times, because everybody is building their business pre pretty close to the same, it's almost always the same advice. That's really one of the true values of being a part of Lars. Whereas in my past coaching companies I didn't have that community that was there. And Lars, he's always available. But you have like minded agents that are building their business exactly the same because they're following the same blueprint. You can get immediate response. For me, I just had a pretty big life change last year. I had a baby boy. He's now almost five months. And for me it's all about family. And Lars is huge on that. That's why he's built his business the way that he has. So that was number one, one of the biggest attractive things. But the High Performance Academy, when we met back in October, it was putting together your your business goals and your top four to six top business goals. And I did that and it really puts things in focus. I review my sheet daily. I have them all over. I mean, I followed everything that Lars said and I put it everywhere in my house. But what's great is on the back side you have all your personal stuff and that's really what this business is for, is that you have a quality life. And so for me, it's put my family first and my focus. And so one of my big goals is just to be home by 6pm every night and to have my cell phone left in my office so that I'm 100% there mentally and physically from 6 until 1 of our family starts winding down for the night. So that's something that I've been able to commit to this year. And that's been kind of a game changer because I'm involved in my two stepsons and my wife and I'm involved in what's going in and setting my business up the way that it is. I'm more available than I have been in the past.
What tips would you offer someone in the program who's either just beginning or in the middle of it, kind of like you are?
Well, for me, that's the encouraging thing about Lars. I just encourage you to stay involved with the Facebook community and try to keep in touch with that on a daily basis. Watch those modules and follow that from one through all the modules because it will really help lay out everything that you need to do and try to just implement, that's the biggest thing. And any questions you ever have, always reach out to the community or reach out to Lars. And it's very quick. So ask questions and ask a lot and listen a lot. That's my biggest.
Okay, what would you say to someone who's maybe on the fence about working with Lars in the first place?
Well, if you're on the fence, you definitely need to get on board because I think as far as quality programs, coaching companies that are out there, Lars is really. He's definitely it. If there's somebody that has it, it's definitely him. He is really. If you really want to truly build a business that is self sustaining, whether you're in it or not, this is definitely the blueprint to follow. And that's the beautiful thing about it. One thing that Lars says a lot is real estate is not rocket science. It's not a really overly. A lot of people want to overly complicate it and make it a really tough thing. It really isn't that complicated. He makes it really easy laid out there. And of course, the hardest part about it is just implementing and taking action. That's the hardest thing. So Lars is great at laying it out for you, and then you just need to be 100% all in.
Okay, so what does success on this program look like to you? If we were maybe sitting here in two or three years.
For me, three years from now, I would like to be out of the buying side of the business. Obviously have a listing side of the business that works like clockwork, but really just I can concentrate on working in the business and to grow my team to where I can dictate how often I work. And for me, it's not working weekends, not working night appointments and having a fixed amount of hours per week, but also improving the quality of people that are on my team's lives and helping them achieve their goals and having the same impact that Lars is having on people in this coaching company that I'd have that same impact on my team's lives. Great.
That's all I got for you. Is there anything else you want to add before we wrap up?
No, I mean, just to kind of sum it up and I guess to go back to that first question, anybody that's thinking about hiring Lars as a coach, I think that for me, I'm just lucky that I had the opportunity to meet Lars when I did, because my business doesn't look the same at all. And I'm just really excited for the future. And for somebody that's maybe at a turning point and they're looking for somebody that's going to help give them the right direction. I believe that Lars is definitely the person for them.










