A short YouTube talk by Lars Hedenborg about turning a single real-estate client into many pieces of content. The speaker describes preparing their own house for market, plans to interview the top local luxury agent as a comparative case, and emphasizes practical tactics (for example, "turn one client into 13 posts") for creating multiple posts from one client/transaction.
I'm literally getting my house ready for the market. So I'm thinking of all the people that came through and I'm deciding if I should list it myself or not. I'm actually bringing an agent to interview against myself, the number one luxury agent in the entire market. I told her, I'm your only competition, so I'm going to make it easy for you. I told her I'm like, I haven't sold a home myself since 2012. Sold a lot in a team environment, but none myself. So hopefully she can beat me. I think everyone can do a version, whether it's documenting the insanity of being a busy agent that wants to have a life. I think she titled one of them how to Turn one client into 13 posts into another Client. So people don't know that you might only have one client you're working with. So if you're posting, like have a showing, writing a contract, it could be all the same client. That was her point. Just make sure it's interesting stuff.
