Real estate agents can scale by building repeatable systems for client care, lead management, and transactions. The speaker closed 400 homes in one year working just 42 days; Stacy Peterson handled 222 transactions with one administrator. A free guide outlines six growth stages and the systems needed to reach multi-million dollar revenue.
Questions this video answers
222 transactions (one year).
The Real Estate Business Growth Navigator — a 16-page report covering six stages of business growth (download at realestatebusinessgrowth.com).
400 homes in a single year, working 42 days that year.
Approximately $2,300–$2,400 per hour.
How is it that systems can run a real estate business for you? You know, traditional thinking in our industry will have you as the real estate agent doing everything in your business. And so really, as an industry, we're not even thinking about systems. We're not thinking like business owners. So I want to challenge you in this video to start to think like a business owner. A business owner thinks like a McDonald's franchise owner. They're going to invest some money and as little time as possible to get a return on their investment out of that business. So I want you to start thinking about what systems do you need in your business. And I'm going to go through some examples here, but I want to get you thinking through that. Stick around to the end of the video. I want to give you access to a free report, 16 page report that goes through the six stages of business growth. The mindsets, you know, the skills, the tools, the systems, the team structure. You'll need to scale your business from starting out to 2 to 3 million dollars plus in GCI. So stick around for that. If you like these videos, give me the thumbs up and also subscribe to the channel and turn notifications on and leave me comments. So when I think about systems and I think about the ability to scale beyond yourself and someone who went from chaos and way too many hours in her business to, you know, working two days in her business and ultimately selling her business is our very own Stacy Peterson. She's currently the COO of Real Estate B School. You know, I met Stacy in another coaching program. She called me on a Friday and asked me, hey, I like what you had to say. I think we can, you know, benefit from your approach. Would you help us and consult into, into our business? And I said, call me on Monday. Literally this is what I say, call me on Monday, I'm starting a coaching program. She's like, complete bs. The fact is, I was starting a coaching program because my journey was not a straight path. And it was, it was sort of just a bunch of pitfalls and a bunch of failures. And luckily I was always failing fast and I was always falling down, but picking myself up and the six stages that I just talked about took me about six years to go from new to the business to completely leveraged. Selling 400 homes in a single year, working 42 days that year, making $2,300, $2,400 an hour in my real estate business. And so when you think about that journey, it's only because of the systems approach. And so Stacy's journey Was very similar. We have children the same age. When I met Stacy, she was overworked, underpaid. She was attempting to show up as a great wife and as a great mom and you know, tend to her physical body and her emotional well being and also her spiritual, her faith walk. Right. And it's a lot and it's too much if you don't have the leverage in your business through systems and technology and people. And so Stacy was working with buyers, she's working with sellers, you know, under 100 transactions or so. And we were able to get her out of production. And in a six month period we were able to triple the size of her business in about three years. She went from seven days a week to five to four to three, down to two days a week in that business. She came on to help our clients in real estate B school as our first coach ever. And then she ran our coaching department that she was the director of operation and now she runs the show. The thing I love about Stacy's journey, I want to give you specific examples is that from a systems perspective, Stacy was able to one year she closed 222 transactions with a single administrator. Let me say that again. She closed 222 transactions with a single administrator. You can't do that if you don't have everything systemized in the business. And it was balanced between buyers and sellers. So there were active buyers out searching for properties, there were sellers getting on the market, getting under contract, contract close on both sides. A lot of chaos, right. And with one administrator. And so the areas of focus for, you know, to be able to pull that off is a lot of it was in client care. So once a client was acquired on the buyer side or on the seller side, there was step by step process to make sure that nothing was left to chance, that this wasn't a like, hey, let's hope that this person gets a good experience. You know, there was a step by step process on the buy side and on the sell side and for transaction coordination. So once a property went under contract, these specific things happened. These email sequences went out, these phone calls happened with specific scripts. Referrals were asked for at this time, testimonials were asked for at the closing table. Everything was systemized. That was the first area of focus. The second area were sales systems. So to be able to step out of production and maybe you can't foresee that or you don't see that in your future. I still want to challenge you to think about your business that way. There may Be a day where you're unable to go on consult. So is your buyer consultation process and your seller consultation process set up in a way where you could step out of those sales processes if you had to? And also your scripts, right? Are you and your team using the same scripts? Are you training and coaching on the scripts and holding each other accountable? Right. Most teams are not doing that. Then when you think about lead management, right? Do you have a system around lead management? The same email text sequences that go out, right? Is there, you know, 90% of folks when you first contact them are not going to agree to meet with you. So what's your plan, your lead management policy and system, your lead management protocols to be able to turn as much of that 90% into face to face consultations. So that's the second area. The third area is marketing. You know, what can you do to systemize your marketing? What can you do to generate leads consistently so that you're not sort of opening up shop in the morning on a Tuesday and you're like, okay, what should I do today? No, you had 14 leads come in overnight and they're all high quality leads. You're not paying Zillow or realtor.com, you're not spending 100 grand a month on mass media like some of these bigger teams do. And they have marginal profit and they have to sell a ton of real estate themselves personally, right? We're generating high quality leads systematically and we have a profit process that we follow to get them into the hopper. So we turn as many of those leads into happy clients as possible. So think about your business. Think about, you know, how much of my business depends on me showing up every day and lifting up these big pieces. You know, marketing, sales, client care. I'm going to show homes today. I'm going to get a property on the market. I'm going to put a listing into the mls. I'm going to design a brochure, take pictures. I'm going to run a sign here. I'm going to attend the closing, right? I have a lockbox that's broken. I have to go to my MLS board. Think of all the things that you do all day long and the pay grade of those things if you're doing a bunch of administrative type activities all day long. The industry has trained us that we are to be our own administrators. And there's no way to scale your income and achieve more money, you know, have more freedom and have more impact if you play the game that the industry has laid out for you. So if you're at the point in your journey where you just want to know these six stages and dig into the training around it, and I go through the mindsets, I go through the actual tools and systems that you'll need and use the questions that you should be asking yourself. The things you need to graduate from stage to stage, go to realestatebusinessgrowth.com it's the Real Estate Business Growth Navigator. It's a 16 page report that lays everything out for you to navigate all six of these stages. Stages. So go to realestatebusinessgrowth.com if you like these videos, give me the thumbs up. Make sure you subscribe to the channel, turn your notifications on and leave us comments we'll see in the next video.
