How To 3x Your Sales And Work Half The Hours

Look, this is what's happening, this is the way that you're going, this is what the end looks like. We have to change this. And this is what happens if you don't change it. And so it went to like stripping the business right back while we're still selling and doing the day to day activities. But this idea of let's kind of focus on three years out, let's talk about the next year and then let's actually break this thing up into quarters and say, what are the small little bite sized steps that we're going to do right now to try and change your business? And so there were some very real conversations that took place in that. And really just understanding that economic model, to me that's what that's the foundation to the entire business is if you're not working on the right economic model, yeah, you can spend a ton of money on leads and you can sell a ton of houses and you can pay your agents a ton of money, but at the end of the day, what are you doing it for and is there anything left over or are you even making any money at that point? So it was really just looking at what can we do right now, what's one small step in this big pie and then we're going to do it again in 90 days and do another step. And that's what I've been doing and that's still what I'm doing right now.