How to Brand Individual Agents on Your Team

13 Sept 2015 · 3 min

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3:27

A real-estate team leader shares how to build personal brands for individual agents using branded websites, agent blogs, and automated daily content from Keeping Current Matters. The approach includes accountability tracking and a formal career path. One agent, John Wein, is on pace to sell over 100 homes, while team-generated business dropped from 85% to 75% as individual agent production grew.

Questions this video answers

Over 100 homes.

Team-generated business dropped from 85% to 75% on 425 transactions (described as a 10% delta).

JohnCarolinaRealEstateHub.com (spoken as 'John Carolina Real Estate Hub.com').

Keeping Current Matters (referred to as 'keeping current matters' and 'simplifying the market').

Foreign. Okay. Chad says I understand you help your agents work their sphere by Friday in them with a personal KCM account and doing the automated posts. Are these personal posts coming from the large group or is it branded as your actual buyer? Agents individually. This was something I wish I would have realize sooner. So I started getting pretty close to an agent on my team, John Wein. He'll be actually helping some of you out. He founded High Performance Agent Academy. He's kind of getting into coaching. He's going to be helping us in in this group as well. He's already had a call with a few of you and there's been really good feedback kind of seeing what an agent looks like on this team. He started with my team with no general brokerage experience. He'll sell over 100 homes this year. So we're building out standalone websites for our agents, branded standalone websites for our agents. And we're also building out. We got together with keeping current matters and simplifying the market. This is kind of the way that it's set up. But it's an agent blog and it's just really, really good content. It's a bit generic, right? So it's not hyperlocal, but it's branded to them. It's a large group and all that stuff. The leads go to them and the emails that are sent out daily allow to post to their personal Facebook account very easy. And then we're just tracking the amount of activity that they do with no cards, with go for no's. How many people did they ask if they knew anyone looking to buy or sell, how many social posts they did those sort of things. So I'm not shying away from helping my agents build their brand inside our team because the truth is it's the accountability that actually makes the results. So I'm just not worried about it. I used to sort of Pride myself on 85 plus percent of our business was team generated and now it dropped down to 75 on 425 transactions which is a 10% delta but it's like 45 transactions additional transactions because we're focusing on it now. And they show up day one with 50 soi and we have them build out their soi on a continual basis. And we're doing weekly call nights and hug nights and. And all that good stuff. We're having them call their past clients. So it's been really, really cool. So it's branded. So it's all the large groups. So the logos are all large group logos and all that stuff. But it's just giving them the same tools that I use in my business to help them leverage it. So they all have their own boomtown site. So for John, it's John Carolina Real Estate Hub.com. so he has the same website that I have, he has the same branded site that I have, and he has a blog, you know, so it's giving him the same tools that I have and telling him that, you've got everything that I've got. We're gonna hold you accountable so you can grow your business. So it's working really well. And then giving them the career track. So I presented that last week, the career track to really see a future with us, especially as we expand here.