The speaker explains lead generation strategies for a listing-focused real estate business, emphasizing conversations (using scripts) that move prospects toward becoming sellers. The speaker intends to focus on seller-side tactics and cites personal business experience: roughly 60% of transactions were listings (range ~55–65%) while scaling a real estate team.
About 60% (range: 55%–65%).
When you have. We have scripts for both. Lead generation is what we're going to focus on today. These are conversations with people that either know you or don't know you, that are going to get you closer to getting what you want from them, which is a potential seller. And I'll try to keep these more focused to the, to the seller side because that's really where you need to spend your time. I've always had a focus on sellers in my own personal business. And even when I scaled my real estate team, I was generally about 60, anywhere from 55 to 65% listings.
