A short talk (YouTube video) about building a referral-based real estate business by centering a client care process as the engine of the business. The speaker argues that survival and scalable success depend on creating a world-class experience for buyers, sellers, and team members, such that the business would remain viable even if other lead sources vanished.
You have to really consider as you build this client care process as the engine of your business. You only, I believe, survival. Your survival depends on it. But your success is with this mindset that if every other lead source went away, what would be left? Would I have a viable business? If you answer that question and you can't emphatically answer it, like, heck, yes, my whole existence has existed. And we're scaling our real estate team based on providing a world class experience to our buyers and to our sellers and, of course, to our team members. Right. That's the other part that we're not going to talk about today. But the other part is providing an experience and an atmosphere, a culture, a cadence to your team members that allow for them to serve buyers and to serve sellers in a way that trumps anything that's out there.
