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A coach argues you're not interchangeable with anyone else, and most people undersell their actual value. Learn to identify what makes you different, then tell prospects and your team why it matters.
A coach argues you're not interchangeable with anyone else, and most people undersell their actual value. Learn to identify what makes you different, then tell prospects and your team why it matters.
If we tried to deliver the exact same value to our clients, we could not do that because we're different people with different gifts in different markets, with different property types and price points and weather patterns. I mean, literally all that stuff would impact our abilities. So obviously, as a Christ follower, I would just say no two people are the same. They're uniquely valued, uniquely created, uniquely gifted. And I believe that is reflected in our business. We're just not the same. So if you can get that garbage out of your head that we really are the same, we do the same, we're worth the same. If you can kill all of that, then we can start to rebuild your confidence, your value, and then your messaging and your delivery of your value to the prospect. Right? And you can start to believe it, because I can tell you what to say. If you don't believe it, it doesn't matter. But if you believe it and then you know what to say about how to stand out and sort of preemptively negotiate and compete with other agents before you know who they are or that they exist, to the point where the prospect would be like, wow, this is just totally different. This guy sounds nothing like these other agents. This girl sounds so much more focused on my life benefit, my transformation. Not just features and benefits, but the transformational value of this for me. Obviously, I'm unpacking a lot of stuff, but the point is, I would start with how I think about my own value and what I do, and then the first step after that really is learning to communicate your value to your prospects, your team members, your family. I kid you not, in the early stages of me going on this journey, I believed it, but my wife didn't believe it yet. She didn't want to think less of me. She just knew how I used to do it, and it wasn't that great, you know? And as I began to see what we could do and what we were starting to do and how different it was and how valuable it was, my confidence was growing faster than hers and, you know, faster than a new team member needs a little bit of time to really believe all this before they can go sell all this.
