How to Generate 1 to 2 Closings Per Month Using Google Reviews

I did. So I clicked it. She said add a few words. And she took me through this process and I said that is just awesome. I asked her two questions. I said, do you get a bonus when you do that? And why do you think the owners asked you to do that? So obviously I knew as part of her process, as a business owner, I'm always looking for things like this. And she said I do get a small bonus. And the owners told me that right now. Radio, they said mass media. And I don't know the exact word she used if it was this technical. But my takeaway from it was that mass media was not working and most of their business was coming through word of mouth organically through their shift to getting people just to leave five star reviews and some kind words on their Google profile. So. And I don't remember what they were back in the day, but if you look at best dentist and 28277, which is where they're located, you know, you could see there are other dentists that have, you know, what, 14, 352, 285, 285, you know, 63. But Ballantine Dentistry 543, 730 is not too 542. So there's some others. You know, back in the day when I sort of stumbled upon this strategy through this experience with this new dentist, Ballantyne Dentistry, nobody had reviews, right? So this was sort of a novel thing. And you can see they got ahead of the curve. And I said that is amazing. I went right from their office and it was like my office was like five minutes away. I went right into, not even like our head. We had sort of an operations. We had basically split the company into sales and operations at this point. This was when I was just one day a week and it was the one day week where I was, I even went to the dentist and then I was going to go into the office and I bypassed our operations manager and I went right to our closing coordinator and I said, marianne, do we have any process to solicit testimonials or reviews at closing? And I sort of knew we didn't, but I just wanted to check with her. Starting immediately, we developed an SOP that at closing we were going to ask every one of our clients and to leave us a five star review, we implemented a broader process called the High Performance Promise and really detailing out what it looks like to deliver and receive on the clients from their perspective, a world class experience with a real estate agent. But at the time we hadn't Even developed that part of it yet. Do we do anything like this? She said no. I said we need to start doing this immediately. And basically at closing I just want you to do the same thing. Like did you leave us a five star review? You know, basically mimic their process. I'm not a part of this business anymore. I sold it in November 2020. We were less than 60. I think we were around 60 reviews or just in the 50s in terms of reviews. And you know, when I look at best real estate agent in 28277, you know, see 137, 16, 26, 361, 155, 113. We were able to so you could see high performance real estate advisors. 2,594. Now I haven't been involved in this business for what, four years as I'm recording this. And when I left I think we were about 1200, 1300 or so Google reviews. And so we regularly, I mean continuously get business from people just doing organic search around, you know, the best real estate agent in a certain area. When you think, look at all these offices here, you know there's, there's just a hub of like every real estate office is located in 28277. When you sort of zoom out you can see like where Charlotte is. This is the big growth in Charlotte is really in this area. So we're right in the middle of that big growth. And so that was the beginning of this journey to really harness the power of social proof. And so I want to go through a few stats here. 88% of consumers trust online reviews as much as they trust a personal recommendation. Just think about that. Think about, have you ever been referred by a friend, you know to use you to help buy or sell for as a referral? Of course. Right. Can you imagine having an asset online that can do almost the same? 88% as well as a personal recommendation. Just awesome. Nearly nine in ten consumers have read online reviews to determine the quality of a local business. Nine out of 10, 94% say an online review has convinced them to avoid a business. Well that's interesting. I actually like the one in the one star reviews. It gives us a chance to look normal and also just respond to those people every once in a while. Like one out of a hundred. Maybe we'll have just a pissed off customer. But I actually, I really like those. It legitimizes the five stars. Customers don't really trust businesses with lower than four star ratings. And so our example here is a 4.9% rating 80% of consumers say they trust four 4.55 stars. 70% of consumers won't take action until they read reviews. Can you imagine being a real estate agent and not having reviews? If 72% of consumers are not taking action until they can read your reviews, Right. You're not even in the game. 90% of consumers read less than 10 reviews before forming an opinion, which is pretty cool. So you can have 150 reviews. They're only going to read 10 of them. Every star earned results to 5 increase in the 54% of consumers use Facebook as a place to learn. And so we didn't do a whole lot on Facebook. We went to. If I'm going to put my money on something, it's Google. I think they've proven that they are worthy of, you know, placing your sort of digital billboard in terms of social proof. So here is a simple script that you should use to solicit a Google review. So if you don't have a Google business profile, go to YouTube and just find it super easy. Step by step tutorial. Easy peasy lemon squeezy. Okay, so set up a Google business profile and they make it a little difficult. They have to like validate your thing and send you the postcard. I don't know if they've changed their process, but this is an easy script. So everyone, you know the cool thing about Google, which is different than Zillow and Zillow, love it or hate it, the thing that sucks about Zillow is first of all, their goal is to take as much of our commission checks as possible, right? So they're upwards of 30 to 40% on some price ranges in terms of the referral fees they're taking. Now at closing they make you attach a review to a specific property. So I'm not saying you game the review like get fake reviews, but you can get someone who's like your best friend that lives in, you know, my best friend Chris lives in Chicago and I can get him to go on my Google business page for real estate and give me a five star review and say, you know, Lars has been in the business for over a decade, has served, you know, over 5,000 families and absolutely crush it. Crushes it. Highly recommend if you're looking to buy or sell, right? So you just need to get someone that actually knows you, likes you and trusts you and to say some good things about you. So here is the short of it. You could do this, this over phone, you could do this over voicemail or Facebook messenger, audio or Voice text. This is the short script of what I would say something like this. Go to Google typing best real estate agent in your city or your zip and see how many reviews the top agents have in your area. Your goal is to get twice as many as the top one. So if the top one has like 250 reviews, your goal over the next, I don't care how long it takes because it's going to be worth it. Your goal is to get twice as many. So get 5 or 600 in that example. There's some markets where agents don't focus on this and it's easy to get double the next closest competitor. But you cannot ignore this. Remember the stats that I just showed you, you cannot ignore this. So any way you can get in touch with them? So hey there Lars. Hope is, well if you're, if it's a live call, you know, hey, it's been a minute. I've been crazy busy with kids and volleyball and horse and all the insanity and still trying to sell a ton of real estate. You know, I have a favor to ask of you Lars. Would you mind, you know, writing a Google review, a five star review about basically what you know about me or your experience with me if they used you to buy or sell. Buyers and sellers right now are turning to Google to look for agents and it would really help me grow my business. Now you can do some sort of contest. I don't think you need it. So you can skip that if you're not going to do that. We've done some of this with a contest and have had really good results because it gives a little bit of momentum and something exciting to kind of talk about. And so for every review they submit, if it's them and their spouse and their kids, as long as they have separate Google accounts, they get an entry to win something and you can make it a big prize if you're just doing a raffle. As always it was awesome working with you. Check in. Hopefully you've got your database touch Blueprint. That is something that we work on. Agent Brand Authority Builder. This is all stuff that we, we sort of piece together in our million dollar agent method which is we help you build out four lead generation levers in your business. This one little piece is like 1/10 of 1 of the 4 that we help agents build out in our 13 week implementation program. Milliondollaragentmethod.com a quick plug. There's just a 7 minute video there if you like what you see and you want to have a conversation with us, just book in a strategy session. So as always, I enjoyed working with you. And then let them know you're going to text them the link for the Google review and I'll send you an email if that's okay, and you can set it up. And then you just double check their email and confirm their cell phone. So you can use it as a. And then here is a trick. So let me show you. Once you set this up, I am logged in up here as Lars at Real Estate B School and when I click on my reviews here. So when I do a search of Real Estate B School and I click on the reviews here, if I wasn't the owner of this account, it wouldn't have this little, it wouldn't have reply to reviews here and it wouldn't have this. Get more reviews. This is critical. You click on that, this link here, this review link, that's the link you want to send to people. So you copy it and then you're going to text it and they're going to look, they're going to click on it. And that little link there brings up right to the screen to leave a review. So that's really, really important. Okay. And if you missed it, go back and watch that. Basically you want to be logged in. So you can see here, I'm logged in as Lars at Real Estate B School and I go to my reviews and I'm able to click on this link, get more reviews and then you copy this and this is the link that you'll include in all the emails. You could set this up in your CRM to go automatically out after closing or to everyone in your database, announce you have a contest and you know, put this link in there or just set up, you know, even like a text replacement on your phone. Basically you type in like three letters and it automatically types out on iPhone, it's in settings. And so there's lots of ways just to keep this top of mind. And my challenge to you is to take the time to implement this strategy. And the goodwill part of this is that you'll get some traction with this and then you'll be like, man, if this is 1/10 of one of the four, you know, lead gen levers that Lars and his team will help me build out a million dollar agent method, I've got to go back and check out Million Dollar Agent method. So that is the challenge for you to take action if you need help to help implement all of this database Touch Blueprint, our agent brand authority builder which is expanding your digital footprint, which this is one of those tactics and two other Legion levers. Of the 10 others we have built out, we help you implement plus all the lead conversion sequences, the text, the email, the voicemail drops, all of that stuff, the sales frameworks and any leverage you might need around client care. If you need a showing agent, or if you need to hire a buyer agent or an admin or a virtual assistant, we've got all of that in million dollar agent method.com so if that's you, go to milliondollaragentmethod.com and we'll see you on the next video. Be good.