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Real estate agents should ditch paid ads and focus on social proof instead. Ask past clients for five-star Google reviews at closing, track referrals, and watch organic leads compound. Paid channels are dying anyway.
Real estate agents should ditch paid ads and focus on social proof instead. Ask past clients for five-star Google reviews at closing, track referrals, and watch organic leads compound. Paid channels are dying anyway.
The game of business is not going to be won in the future by paying. Like if you look at a funnel where you have paid leads and then you need to have meaningful conversations, you need to set appointments, you need to meet with buyers and sellers, you need to convince them to do business with you. So become clients, then you get them under contract and close and then they become, you know, clients for life. And if you do a good job in that whole process, you get people coming out the, the far side of the funnel like hopefully raving fan lunatics of your business and they're going to say great things about you and you put those great things online and then you, you get the new business coming in either through organic search or through referrals, because that's built into the process as well. Asking for referrals, we have, we track how many referrals or percentage of closings. We have a referral in hand before we leave the closing table. So that's one of the metrics that I think you should track as well. And so just the commitment to focusing on one thing, we're not focusing on everything. I made the mistake years ago of focusing on Facebook, Zillow, Yelp and Google. We used to ask people to leave us four reviews and they wouldn't leave us any because it was too much of a choice. So focusing on one platform, all you need to do is set up your Google business account and you could just Google how to set up a Google business account. Go through. They have to verify that you're legit and all that stuff. And then just start asking people that know you, like you and trust you, your past clients, your friends, your family, your church members, everybody to leave a five star review and say some kind words about you. And just by doing that, you will become the best agent in Anytown usa. And so the reason you want to do it is that these providers are not our friends, right? I suppose there's nothing wrong with Zillow and realtor.com and paying other people to be better marketers or paying a radio station. The returns, and it's not in every market, but the returns more and more are marginal. Meaning that when I first started on radio, I think the first month I was on a new stock station, this was back in, I don't know, like 10 years ago. I think I got 35 calls the first month I started on radio. Now we're lucky if we get 35 calls in a year from radio. So we went from 35 in a month ten years later to maybe two or three in a month. And so the returns just aren't there anymore. And so my encouragement is for you to look at your business and ask yourself the question, could you scale your business based solely on the service you provide and the kind words? That is social proof. That is the evidence of social proof that's online about you. So if you were, if you were to look at your digital footprint, is there enough data, good things said about you and how you transact and how you show up as a real estate agent or real estate team to fill your pipeline with people that would want to do business with you?
