Direct mail to expired listings and FSBOs works best with hand-personalized first-class letters sent the morning after expiration, followed by bulk postcards. Track responses with separate phone numbers and funnel sellers to a branded website with videos and testimonials to capture leads.
Foreign let's get into expireds and FSBOs. All right, so direct mail. So listingboss.com those five letters plus the postcard for we would send out five of those postcards. So this postcard here, not necessarily in sequence, we would just bulk mail these and it would kind of run independent to the letters. The first letter would go out from the office the morning after that listing expired. Critical distinction. So this letter, this first letter here will go out the morning after a listing expired. So expired 8pm the night before, 12pm the night before, 8am or 8.30am you know my admin would sit down and send these letters out first class mail. I think she hand hands writes hand handwrites the first one and letters 2 through 5 go out but we just do a mail merge right onto an envelope. We do our address but no company name on the return address, first class stamp and those, the open rate. I can't imagine someone not opening a letter that you know is unbranded like that. So I think we're fine there from, from an open perspective. So we ran those separately. You know we'll get 20 calls a month off of the letter and we'll get five or six calls off of the off of the postcard. So if you're going to do one or the other do the letters use a separate number? So this is an if by phone number use a separate number on this versus the postcard. And we've since changed this for a while I ran it with the same number and we changed it. Now I have the ability to track it and on the back it's just a very simple, you know we have a testimonial and then a direct call to action. All of my online seller legion goes to this website here. I throw them on the home page of my real launch site. So this is a Ben Kinney seller site. Works really well. So, so everyone lands on here. My radio lands on here, my expires lands on here, my fizbos land on here. And you know they can listen to my biggest. Basically have a spot for three videos. I have my radio spots. You know it's a nice, it pulls up the video in a pretty cool way. It doesn't send them to another site. Hi, I'm lars Hedinburg with ReMax Real Estate Experts. So they'll come here, they'll go to sell and it kind of gives them different things. You know it's a pretty non intrusive site. It's obviously highly branded, you know, gives them the nice guy There's a picture of me, my beautiful family that make me look good. Our marketing plan, I think this one has a shot of our 151 in our max payoff guide and says if you want a copy of these, you know, fill out this page. So we get a lot of people doing that. I'm in the process of adding video to these different pages. So we have a picture of our team here. You know, got the flowchart of our team and I'm going to add a few videos in here of our 29 day guarantee. Here's the guaranteed sold. So on the top of this I'm going to frame out a video here and explain the guaranteed sale program as we use it. So this is the site I use to to send all of my seller traffic because most of what we do is branded. I do have a property value site. So if you see your screen right here, this site was put together by, I want to say team leads when they were doing these standalone sites, but I don't know that they do these anymore. But there's lots of vendors that offer these right now. So just to let you know, this is the site I use for all of our. Everything that's seller related goes to this.
