How to Generate Real Estate Leads on TikTok

You don't need to have an active TikTok account in order to run TikTok ads, because the TikTok actual ad account, like if you want to actually run ads and run lead gen based ads, like you're not even running it from the page. Like it's very different than Facebook. You're actually running from the page. You're just running an ad. So if the ad is really good and it performs and it actually gets people to click through and give you their name, their mail address and phone number, it's another way to really build your database. And that's really what like what we preach is like it's just another source to get the data off of, off of TikTok. Because like, if I could pay $8 and own that lead until they actually decide they want to opt out, or if I can keep providing them value, I have, you know, I could spend $8 and potentially close, you know, $500,000 house. Like it's like that, that, that, you know, there's massive amount of value in that. But yeah, like you, to answer your question, you don't have to have an active TikTok account in order to run TikTok ads. Will it help? Could you go viral on TikTok? Like, would I recommend it a hundred percent. I would recommend every real estate agent to run like, to actually invest back even into like creating content on TikTok. Because like I said, I know people that have done multiple deals off of TikTok organic content. So I'm very bullish on TikTok. I think that, you know, we won't even be having this conversation in two years. I think in two years everyone just like, what happened with Facebook? I don't think there's anyone that negates the fact that Facebook works now. It's like, oh, you know, Facebook has aged up and like TikTok is slowly aging up. And TikTok was one of those platforms very early on where like you said, like, you know, it's like you went on the platform because your kids were on the platform. Like, you know, like, and I think that was the thing that we're going to continue to see over the next couple of years. Like, I think that if we were to look at five platforms for advertising right now, like that were high in value, it'd be TikTok, it'd be Instagram, Facebook, YouTube and Google. I would say those are the five that we're really focused on for our clients. And those are the five that, you know, if you're going to run ads. I would test on all five of those platforms and see what gets you the largest return on your investment.