A short motivational/business-advice YouTube talk that recommends regular, value-focused contact with a client database (e.g., quarterly calls offering items like pies or chocolates) to generate repeat and referral business. The speaker urges a process-driven approach and challenges listeners to convert each client into multiple transactions over several years (example: seven transactions over seven years).
Must include a quarterly call to the database, not necessarily to ask for referrals, although you're going to end the call with the ask. But you're giving an item of value, like, hey, can we sign you up for an apple pie or a pumpkin pie? Hey, when do you want to pick up your, your pumpkin? Around Halloween? Hey, chocolates, you know, can we can we sign you up for one or two boxes of chocolates? You need to come into the office. We're greeting them. We're getting referrals. There's a whole process in place for it. So that's my challenge to you, is what are you doing on a consistent basis for your database and referral marketing efforts? And could you turn a single closing, just like Justin and what he was talking about in terms of the leverage, what if I challenge you to turn every client into seven transactions over seven years.
