How to Hold Our Agents Accountable From a Place of Love

Accountability is love when it's given with permission and measures progress toward goals. A real-estate coach explains how to distinguish honest slips from lack of commitment, and why leaders must build intimacy with people before holding them accountable so it feels supportive, not bossy.
You know, accountability is. And John Chapleck is my coach, and he's always taught me this. Accountability is the highest form of love. If you truly, truly look at it, measuring someone when you have permission to measure them, you are coming from a place of love, a place of. Like you said, this accountability is for them, not happening to them, but it's for them. Lars, it's not a secret. I stopped drinking a year ago and I asked for accountability from my peers. And if just because it didn't feel good for them to tell me, hey, call me out, if I'm giving them permission to measure me, that's love, because they love me enough. If I know an agent needs to take care of their family, and I know their habits are not aligned with what the outcome that they want, and they gave me permission to hold them accountable, gave me permission to measure them, asked me to share my years of experience and share my book of business and share this wonderful opportunity that we have in real estate with them so that they can provide a better life for their families, so they can put food on their table. You know, and when I measure them, I remind them that it's about helping them accomplish that goal. And it's coming from a place of love and purpose and that, you know, we're going to get this. We're going to get there together. Accountability does not mean we're perfect. Accountability doesn't mean we don't fall off or deter or sometimes slip up. It gives us permission to measure, and it gives us permission to recommit when things don't go maybe perhaps the way we want. It doesn't give us a pass or an excuse because if the habit continues and you're like, okay, well, now you're just uncommitted. There's a difference between accountability. I slipped. You know, maybe I fell back this week and I didn't go to the gym or I didn't. Or, you know, I had a drink, I gave in or didn't call my database because, you know, my. My wife and I just had a hard time with someone in the family passing. Hey, it happens. How can I support you? Like, what could I do better? What could I do to support you during this time that you're going through this? Or what got in the way? Oh, what got in the way? Veronica, I'm struggling with this. Or Chase, I'm struggling with this. You know, like, okay, well, let's listen. Should I have the ISAs help you out with this? Or, you know, is it, you know, you're struggling Having a sitter. But if I see you're doing everything in your power and you just had one honest slip up and you're asking for help, man, that's, that's accountability from a place of love, from the soul, where you're just like, man, this is this person. I care about them. Now, nobody is inspired by your follow up to do list and tell me, like, you got to call every lead in one second or less, you know, like, that's not inspiring. But if they know, hey, man, if you don't call on the other side of that, that $8,000 on the other side of that is going to keep you from being able to send your daughter to college that you said that you wanted to pay off because you, let's say she doesn't have a grant or you can't qualify for. I don't know what, what the reason is, but you know what I'm saying, We get so bought into their reason why they have to succeed that it makes it very easy to hold them accountable. The challenge for a lot of leaders is you guys. I'm talking about people in general. They box them in. They're like, oh, yeah, I want a lead. I want an agent who works my lead. And, you know, this split. But if you don't get intimate with your people, it's really hard to hold them accountable because nobody wants to be bossed around by someone who doesn't know them well enough. So that's where the intimacy comes in.










