Lars Hedenborg says real estate agents should start marketing to their contact database now, not after cleaning it up. Send personalized weekly emails via BCC in Gmail, even if you only have 17 contacts. Consistency and personal touch matter more than list size.
Don't wait until you're done with the activity of cleaning up your database before you reach out to it. So I don't care if you're starting with zero and like it took you like a week to clean up 17 contacts. I'd rather you work out of a simple Google spreadsheet And for those 17 contacts just send an email to yourself and blind carbon copy copy paste from the spreadsheet into a BCC where you're just sending out something valuable. 100% delivery rate. You know you're not going through an email server. I'd rather you guys have do that, you know then wait another, you know, three, four months until everything is dialed in and you got your 247 contacts. Just commit to the weekly value touch regardless of where your database is just put all the clean contacts in there. If you have 2000 keep working on cleaning it up but if you have like 17 or 27 just send it out weekly to the clean stuff and just make it super personal.
